Now that we’ve covered up Market defining keywords, let’s move on to the next most-used keywords which are the Customer defining keywords. If your business is customer-centered, these keywords should be your main target. Choosing the right keywords is all about getting in your customer’s head. What can your type of customer possibly search for?
What are customer defining keywords?
These are the keywords that are focused on your target customers. For example if your business is about scuba diving then some of your customer defining keywords would be:
- Scuba Diver/s
- Underwater photographer
- Scuba diving enthusiast
Why are customer defining keywords important?
It helps you realize who you want to direct your search results to. It also helps you realize the effectiveness of your keywords on this specific field.
For some companies and businesses, customer defining keywords are vital in helping their customers find more resources about the business or market through the experience or testimonies of other customers that can be found throughout the web.
For example, if I want scuba divers to know about a great scuba diving resort that I own, what I could do is target the keywords:
- Scuba diver’s choice of dive resort
Or if I want to indirectly market my scuba diving gears products through scuba divers, I can target the keywords:
- Scuba diver’s choice of scuba gear
Usually when these keywords are targeted, the ones using them will create resources that are built from other previous customer’s testimonies or experiences. They do this through various methods such as video interviews or just plain and simple text content.
There’s still a big market and a huge sea of untapped customer defining keywords that are available for you. And optimizing customer defining keywords ain’t as hard as fighting your way through market and/or product defining keywords (which we’ll be discussing next).
This entry is part of the SEO Hacker School series:How to do Keyword Research
Next up: Product Defining Keywords
About Sean
It can also be useful to take it a step further using persona's. By defining different customer types you can assign relevant keywords, specific content and interested based adverts to persona’s.
That's a good insight Inge :)
I never paid customer defining keywords much thought. I always though more about just describing my services with them. There’s probably less competition, as I’m sure other online businesses aren’t doing so either.
Kalen recently posted..How Long Does it Take to Build a Good Blog?
Hi Kalen!
Our niches are swarmed with competition. Having other options for keywords to target is always a good thing. Customer defining keywords bring quite a good amount of targeted traffic too. I really advise you to try it out!
Sean recently posted..Five Effective Ways to Say “I’m Sorry”
What a great info…I think The optimalisation of a website is based on the things what the customer search for.. thanks for sharing