Scanning your website is an essential part of making it secured from malicious attacks. Undoubtedly, malicious attacks will destroy your brand reputation and negatively impacts the user experience which in turn hurts your Google search rankings.
You’re applying for a new job – it’s in an industry where you have a great deal of expertise and the company is growing like wildfire. You’ve put together a great CV with your latest projects, and your first interview has gone really well. Things are looking up, right? Well, not exactly. The HR manager decides to do a quick search for your name on Google.
That’s when things go pear-shaped. Here’s a forum post you wrote 5 years ago talking about that hotel you trashed in Vegas. There’s an old Facebook photo of you guzzling down a beer-bong. In one of the pictures you look stoned, and in a drunken tweet from your best friend’s bachelor party you say something that could be construed as sexist. They don’t call back for a second interview.
Most people more than likely equate SEO with a system in which you can promote a business site or an affiliate site in order to get more business drawn to your site so you can make some profit. However, that is not all SEO can do for you. In fact, you can, if done properly use this same system to help you manage your online reputation.
One of the best and most manipulative ways that you can clean a bad reputation using Online Reputation Management is through creating a mininet. This process takes a lot of time and is not really easy – but if you do it right, it pays off.
Search Engine Reputation Management is getting increasingly popular these days. These are times when free thought and opinion is honored by the search results in blogging platforms, forums, social networks, etc. Because of this, companies that commit mistakes (who doesn’t?) can face grave consequences in having bad reputation results in the search engines. Reverse SEO is exactly for managing these negative search engine results.