Category: SEO News

Artificial Intelligence Chatbots: Bard, Bing, and What They Mean for SEO

Search engines, as we know them, are about to move into a whole new era with artificial intelligence chatbots. 

We saw it first with ChatGPT and its record-breaking adoption and how it opened up a wealth of new opportunities in the field of generative AI. We saw it again with Microsoft’s move toward an AI-powered search setup.

And now, with the upcoming launch of Bard, Google’s entry into the artificial intelligence chatbot race, the conflict between AI chatbots have already begun. 

We can see it now, in real-time: companies are rapidly expediting their research and development on how they can augment AI in hopes of further improving their current search engines and platforms.

In this article, I will be discussing where we are currently in the ‘AI war’. I will also be comparing the recently launched ‘Microsoft AI-powered Bing’ to Google’s AI-integrated offering – ‘Bard’.