If you’re trying to grow your website’s rankings, conversions or traffic, you are probably following all the authoritative blogs in the industry religiously. I’m certain you also tried to replicate many of the case-studies you found on there, but for some reason, they never had the same results that the original authors led you to believe. I also tried and failed miserably. Most of the times.
On the surface, it seems like storytelling and SEO would mix together about as well as oil and water. The former is emotional and human-driven, while the latter is technical and influenced by algorithms. Interestingly though, storytelling helps bridge the gap between what people want to see, and what search engines want to see.
We tend to focus on Google alone. I, too, am guilty of it.
I remember when I was still in our Accounts Management department, personally replying to every inquiry we received from our services page, and I’m always excited to say “we can put you on the top of Google!”
I met an old friend last week who happened to be starting a business, and planning to create a website for it. She started asking me stuff like “what domain name I should use?” “should I go for a .com or .net or should I try .business?”