If you’re running a website, it’s important to make sure that you’re doing everything you can to optimize it for search engines. Technical SEO is one of the most important aspects of this process, and it can be tricky to get right.
Over time, Google consistently changes and updates its algorithm intending to provide accurate, faster, and relevant search results to its users.
But what is Google algorithm? Why is it important to keep updated with algorithm changes for your website?
SEO is an essential skill for marketers and an essential practice for anyone trying to break into the online landscape. With SEO, you can increase the targeted traffic to your website from search engines.
Here in the first part of our learn SEO series, Learn SEO: The Complete Guide for Beginners, you will be introduced to the different kinds of SEO, the most important ranking factors, notable algorithm updates, and so on. You will also learn about the different SEO tools that you can use for research and monitoring.
Gone are the days when going digital is just a nicety or an add-on for your businesses. With the pandemic going on, it has significantly affected everyone, including our lives and businesses.
As of January 2021, there are 4 billion active internet users worldwide. People go online to stay connected during the pandemic. With the lockdown restrictions enforced around the globe, the majority of businesses were faced with the urgency to put more online efforts as well.
Website accessibility is the ethical practice of ensuring that your website can be understood and navigated easily by disabled users. There are four reasons why you should be adding website accessibility to your SEO list:
May 2021 is coming and in just a few weeks, Google will release the much-awaited Page Experience which includes one of the hottest topics in SEO during the past year; the Core Web Vitals. With so much talk going on around the Core Web Vitals, people often forget that the 3 metrics are just a part of the Page Experience update.
As Google stated in their blog post back in May 2020, the signals derived from the Core Web Vitals are being combined with the existing signals for page experience which are; mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitials guidelines.
For a webpage to appear on Google search, it must undergo two processes; crawling and indexing. Usually, the process is fast and simple, Google discovers the page through crawling and then processes it for indexing. However, there are also times where Google was able to crawl a webpage but it didn’t index it, therefore, not being able to appear in the search results.
These pages fall under the Excluded status type “Crawled – Currently Not Indexed” in Google Search Console. Pages that were crawled but not indexed by Google are common to any website.
When Google started pre-announcing broad core algorithm updates back in 2019, the SEO community rejoiced. However, Google makes changes every day in their algorithm and thousands every year. Broad core algorithm updates happen multiple times a year, but there are algorithm updates that happen more frequently.
Their effects are unfelt at times but often they make enough noise to be noticed by the SEO community but not big enough to be announced by Google. These are called unconfirmed Google Algorithm updates.
When it comes to links, most SEOs give more importance to the authority of the page where the link is coming from or whether the link is dofollow or not. But these two things that I mentioned are not the only stuff that matters. The anchor texts of links matter too and they more important than most people think.
If you do it right, anchor texts can not just increase your rankings but also get you more clicks. But it’s not that easy to get it right. When people try to optimize, they actually end up over-optimizing their anchor texts. That is why it is important that you understand how anchor texts work, how it is helpful to your rankings, and the best way to handle it.