I still can’t believe it’s already 2017 when it feels like only a few days ago that it was 2016. *Ba-dum-tss* okay, no more puns, I promise. Anyway, SEO is something that I’ve loved doing for a long time now. We’ve discussed many topics over the past couple of years and so, I’d like to take a step back and talk about something a little more basic: Mistakes.
Last month Google announced that it will be dividing up its index in order to serve mobile search queries and desktop search queries separately. The mobile index will become the “primary” index, whilst the secondary desktop index will not be as up to date as the mobile one. With the change set to occur within a matter of months, it’s time for websites to really up their game when it comes to mobile SEO.
It’s been a while since the last update but from September to October, the Penguin 4.0 update was rolled out and implemented everywhere. The roll-out affected a lot of people and many of them have been reporting recoveries from demotions from the older Penguin updates but I’d like to focus on the people who haven’t recovered. So what if you, along with a select group of people, did not recover from Penguin?