It’s been a while since the last update but from September to October, the Penguin 4.0 update was rolled out and implemented everywhere. The roll-out affected a lot of people and many of them have been reporting recoveries from demotions from the older Penguin updates but I’d like to focus on the people who haven’t recovered. So what if you, along with a select group of people, did not recover from Penguin?
SEO is one of the most progressive fields in the world. Everything about it is centered on change and if something refuses to improve, it is then deemed obsolete and dropped. That’s how the world of SEO goes and that’s why everything about it is bordering on the cutting edge. Just recently, Google updated its algorithm with Penguin which we talked about in a previous post.
Google is now making changes to its search index by splitting its search results into different forms for their mobile and desktop iterations; these changes are expected to come into fruition in the following months. What this means is that search index is going to be prioritizing its mobile version by having it constantly updated while the desktop version will be considered a secondary index, therefore less up-to-date.
In SEO, it is important to build a rapport with your readers because generally, people are more likely to enjoy perusing content shared by people or websites that they like. This is the reason why many SEO Specialists as well as Internet Marketers spend so much time perfecting their craft so that people’s average dwell time would get better over time as well as formulating general strategies in order to retain their converted leads.
Whether you are fixing a squeaky door or analyzing your search engine marketing, you’re going to want to find the right tool for the job. Often times, we forget or choose to forget that we have so many great resources in front of us that will drastically improve our SEM tactics. Business intelligence tools need SEM and SEM needs business intelligence tools. Learn how to capitalize on both for more measurable business results.