Ever since the inception of a humble search engine named Google, the optimization of a business or a brand’s website is as critical as never before. This all due to the fact that the online presence of such businesses aspire to be at the top of the search results, and want to dominate the online industry.
In the current SEO scene, a variety of components make up a great SEO strategy. There are things like meta description, guest posting; one can also include quality and unique content, site speed and performance, social media publishing, and easy site navigation. All of these components lead to higher search engine results pages (SERPs).
2016 was definitely a year of change. Link building has always played an integral part of Google’s algorithms. Some noticed that its value has declined while others argue that its importance has continually risen over the years. Reasons for the doubt were caused by:
- Link spam getting devalued, making efforts for link building campaigns more difficult
- The ambiguous Google Penguin updates, which made people rethink their strategies and avoiding link schemes altogether.
But no matter what stories you may hear – link building still plays an important role in ranking your websites. Any website cannot rank properly without links and there are now two undisputed factors that can improve your rankings – It’s content and the links that point to your site.
Why do most of business representatives start their websites? It is one of the best ways to promote business into masses and help it to develop. But what a disappointment it is to realize that there are some problems with your website, especially if it is penalized by Google.
There are immediately many questions appearing in your head: is this a Google penalty, why it was penalized and how to recover it and avoid these problems in future. Here are the answers to the following and other important questions connected with Google penalties.