You must have heard a thousand times that ‘content is king’, and so, ever since you started thinking seriously about SEO, you have been focusing on content. It doesn’t take a hundred pieces of content for you to realize that there is something missing in this ubiquitous mantra. Yes, great content is the key to attracting powerful backlinks and having your off-page SEO strategy in place. However, the importance of technical SEO shouldn’t be overlooked.
“Yeah, so which is better, a subdomain or subfolder when it comes to SEO?” This is perhaps one of the frequently asked questions by clients who have an in-house IT team. I don’t blame them. Sometimes even SEO specialists ask me this question when I bump into them.