The cat, or rather, the penguin is out of the bag. Penguin 4.0, which may well be the last Penguin by-version update by Google is rolling out and we’re already seeing the fluctuations in the search engine results pages. Here’s how Penguin 4.0 affects SEO long-term.
Yes, I know you’re wondering about the exact same thing. RankBrain is out. It has been covered in lots of SEO news sites – but how does this “Third most important ranking factor” really affect SEO?
This is the question that my friend and I have been discussing since last year, which I believe is also the question of many.
While it’s true that marketers don’t need to rely on link building alone to rank on Google, external links is still a big ranking factor, even in cases where webpages rank without links pointing at them.
Here’s the real simple gist of how Google Panda 4.0 affects your website. You ready? Okay here it is.
Happy 15th birthday Google – you are now a multi-billion dollar company. Yeah I know you had your humble moments getting born in a garage somewhere in California. Imagine 15 long years! And now you greet us with your newest kid on the block. Hummingbird. So what’s it made of?