Nowadays, majority of people looking up stuff on Google (or on their preferred search engine) use their mobile devices first and their desktop computers second. Google has announced that they have begun testing on a mobile-first search index. What this means is that Google’s index will prioritize crawling their mobile index to understand how or why a content should be indexed in search. So why is this significant?
The cat, or rather, the penguin is out of the bag. Penguin 4.0, which may well be the last Penguin by-version update by Google is rolling out and we’re already seeing the fluctuations in the search engine results pages. Here’s how Penguin 4.0 affects SEO long-term.
Yes, I know you’re wondering about the exact same thing. RankBrain is out. It has been covered in lots of SEO news sites – but how does this “Third most important ranking factor” really affect SEO?
This is the question that my friend and I have been discussing since last year, which I believe is also the question of many.
While it’s true that marketers don’t need to rely on link building alone to rank on Google, external links is still a big ranking factor, even in cases where webpages rank without links pointing at them.
Here’s the real simple gist of how Google Panda 4.0 affects your website. You ready? Okay here it is.