Google is keeping up with their efforts in making search more efficient by valuing pages that offer more content. This is part of their campaign to help users find the best answers to their questions with whatever device that they are using. On the other hand, this also means that they have to devalue pages that have what we call “interstitial”.
Google has recently announced that they made some changes to Google Search Console’s AMP reports which aims to distinctly distinguish between critical issues and non-critical issues. This is done to help users and webmasters understand the issues that would prevent their pages from being served with AMP-related issues on search as well as the non-critical issues that can simply be fixed.
Back in the early 2010s, technology started to radically change for the better. SEO was becoming more and more complex and Google was releasing changes left and right. One such change back then was Google’s “In the news” which was implemented in lieu of the original news vertical results. “In the news” changed many things but its greatest advantage over its older sibling was that it relied on a wider set of sources from all over the internet which increased its results as well as tapping into other credible websites that produced quality, share-worthy content.
Earlier this month, Google changed things up again by launching “Top Stories”, a modernized, better-performing card-style design that presents featured stories better.
Smartphones are now quickly becoming the primary means of browsing the internet for many people. They’re convenient and they’re portable so it’s no surprise that a lot more people are accessing the internet through their mobile phones on their downtime. However, in an era forgotten (or never experienced, for that matter), mobile browsing was never really good. Back in the days, browsing the internet was primarily done with a PC and secondarily used on feature-phones – and spoiler alert, it wasn’t that good.
Nowadays, majority of people looking up stuff on Google (or on their preferred search engine) use their mobile devices first and their desktop computers second. Google has announced that they have begun testing on a mobile-first search index. What this means is that Google’s index will prioritize crawling their mobile index to understand how or why a content should be indexed in search. So why is this significant?