AMP is quickly becoming the platform of choice for many websites. Many distribution apps now link to AMP content and it is optimizing and changing the way people use the internet – and this change is definitely good.
Over the past few years, I’ve seen the same mistakes made by online copywriters over and over again, particularly SEO content creators. Now, I’m not just talking about the technical side of things either, but the actual voice, topic and entire attitude of the content itself.
We all know that creating engaging content is absolutely essential in the digital world, but so many copywriters actually get in their own way when it comes to their content and that can really put a reader off.
When you’re writing a story or an article, you make sure to give your users a great read. You make sure that the story’s great. The grammar is impeccable. The facts are all sorted out. In SEO Copywriting, you take all that and mix it with a great user experience – making sure that User Activity within that page sends a positive signal to Google.
Writing is one of the things I love doing in life. I discovered this just shortly after I discovered how much I love singing. When I was a kid, I’d write out stories and short-novels of superheroes and fantasies I’ve always dreamed of being in. Some people say writing is a gift, some say writing is a skill. How different can SEO Copywriting be?