Dr. Peter J. Meyers of Moz recently published his findings on HTTPS. Almost a year ago, Dr. Pete wrote that 30% of page-1 Google results that they studied were secure in that they were using HTTPS. He went on to reveal that recently this week, that number has peaked to 50%.
Search Engine Optimization (SEO) is the most important feature that enables improved website visibility and recognition online. Without it, you might as well stand on the street and yell at people to check out your website. However, SEO is a strategy that needs to be implemented the right way in order for it to provide the best results.
Whether you’re self-employed or part of a small business, the idea of creating a successful marketing strategy is often halted when you realize the expense that’s involved. Even if you followed the 10% rule, revenue may simply not be enough to justify everything you’ve got in mind. Creating a web marketing strategy on a tight budget can be difficult, but is actually possible.
Let’s take a look at some tips on how.
Every effort you invest into the design and promotion of your website has to do with the goal of generating more sales. This isn’t a goal you can achieve by manipulations and lies. You need to make your website pleasing to the eye, informative for the customers and optimized for the search engines.
In other words, you need to find the balance between the strategies that put you at the top of Google’s results and the marketing messages that motivate people to turn into customers. Here are some tips to do just that!
Proper content writing is essential in any SEO or marketing efforts. Ultimately, content writing is a big factor on whether or not a visitor of your website will stay or leave. To make sure that your website ranks and visitors stay on your website you have to offer them quality content.
Quality content is often a challenge because you have to put a lot of thought on what your readers would want to read and research on these topics. There’s also the matter of consistency, you need to be able to present your readers with quality content consistently.
Just to put your mind at ease here are some tips on content writing: