How can paid advertisements stand out in this crowded digital environment? Today, people want to feel that their interests are heard when they make a purchase. That is why it is necessary for marketers to personalize their PPC campaigns even more. According to an Adobe study, one-third of marketers believe that personalization will be a key in the future of marketing.
The world of search engine marketing is a highly contested battlefield between its two “kings” namely pay-per-click (PPC) advertising and search engine optimization (SEO).
“Search spending is expected to rise 27% in 2012, to just over $19.5 billion dollars. They also predict that this spending will rise by an additional $10 billion or so by 2016.“
– eMarketer via Site Pro Specialties, Feb. 28, 2012.