With links as one of the top search engine ranking factors, many businesses and bloggers invest their time and effort in acquiring links from blogs and websites relevant to their industry.
The two most important things to a website that wants to make money: Conversion Rate Optimization and SEO. In a perfect world, these two should be the powerhouse – the quarterback – to online success.
The thing is, it’s not a perfect world. And the two may have some intersecting problems along the way that may hinder your success instead.
You land your site on the top. Traffic is coming in. Things are going “silky smooth”. You feel like you’re on top of the world. You’ve made it. You “got there”. What’s next?
It’s all in the link – that’s what I always say. Just enough quantity with the right quality. The perfect mix.
We all know that a hundred good links is better than 10,000 bad ones – but how exactly can you tell? Where’s the dividing line between ‘really great’ and ‘downright shady’?