Google keyword tool used to be a favorite keyword research tool among digital marketers and SEOs. But in recent years, Google has reduced the amount of keyword data available to people in Keyword Planner as well as with Google Analytics.
The power of keywords in link building is still evident in today’s search marketing. Keywords are often used in different ways and for different activities/phases in the link building process.
With the right discovery of keywords, one will be able to understand the behavior of his target audience, tap into their interests through existing content assets, and finally, convert them either as customers or brand followers.
In this post, I’d like to share the top reasons why keyword research is important in link building. Let’s get started.
Now that we’ve discussed keyword density, it’s time you know the other factors when it comes to keywords in your on-site optimization. Understanding keyword prominence, frequency and proximity can help you leverage the power and placing of your keywords in your website. This is a tutorial for Keyword Prominence, Frequency and Proximity.
Keywords are what makes your site tick. It is the bread and butter that your readers are going to bite and chew. Knowing where to place them, how to use them and how often to insert them in a sentence is important.
SEO starts with a foundation. It is from the foundation that we get to know where to build, what to build and how to build it. SEO is all about starting on the right foot with the right foundation. That foundation is held by keywords.