How to Setup Discovery Ads (And Create One, Too!)

Discovery Ads

 

In our previous Google Discovery ads post, we talked about what it is and the benefits to users and businesses. Today, we’ll walk you through on how to setup your Discovery ads.

To refresh your knowledge, Discover Ads are highly visual, personalized, mobile-optimized ads. Google’s machine learning answers a user’s question before it appears in its search bar, instead of depending on what the user searches for.

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Blog Writing 101: Everything You Need to Know

Blog Writing 101 Everything You Need to Know cover photo

Blog writing is a content marketing format that started as an online diary, and has since gained traction and found its way into business websites. It is one of the more accessible formats of content marketing, the strategic approach which aims to provide relevant and valuable information to one’s audiences and build a relationship with them.

According to OptinMonster, 77% of internet users read blogs. If you don’t know where to start and how, this comprehensive guide is for you.

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Discovery Ads: What It Is and Why You Should Use It

Discovery Ads

If you’re a brand or business that has already improved your search and discovery but still looking to get a wider but better online audience reach and conversions, Google Discovery Ads got you covered.

Unlike Google Display Network, Discovery Ads targets high-intent audiences. Because Discovery is AI-driven, this ad solves a problem or answers the user’s question automatically before it appears in the search bar rather than relying on the user query.

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How to Build Backlinks to Your Website

link building fundamentals cover photo

In my previous entry, I talked about how big of a chunk links are to your site’s SEO. In this one, I’ll be talking about the fundamentals of how to build backlinks to your website. Why do you need links? How important is it? Where do I start?

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Going Digital: 4 Doable Steps for Businesses

7 Doable Steps for Businesses Going Digital COVER photo

Gone are the days when going digital is just a nicety or an add-on for your businesses. With the pandemic going on, it has significantly affected everyone, including our lives and businesses.

As of January 2021, there are 4 billion active internet users worldwide. People go online to stay connected during the pandemic. With the lockdown restrictions enforced around the globe, the majority of businesses were faced with the urgency to put more online efforts as well.

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