SEO and Digital Marketing News and Strategies

Learn SEO Copywriting

SEO Copywriting ReportCopywriting is the art of writing to sell or promote something. We’ve seen and read copywritten materials in magazines, newspapers and fliers. Those paragraphs are carefully woven together by their local copywriters. And then the internet and Google came along.

Copywriting is not enough in the internet. If you want your article to be viewed by readers who are looking for information that you have, you need to be visible in the search engines. How do you do that?

It’s called SEO Copywriting

Search is still the biggest game in town – and right now that town is getting more and more crowded. Any survey will tell you that search is still the top activity that people do in the internet. It is still the most common online activity even up until now. Face it, everyone’s looking for something, someone or somewhere these days.

SEO copywriting makes sure that your content is Search engine friendly. It doesn’t just create quality articles, it creates quality articles that search engines love. Articles won’t matter unless the search engines gobble it up and tells searchers “Hey buddy, this is what you’re lookin’ for.”

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How Meta Tags should be used for SEO

Meta tagsIn my previous post ‘What search engine crawlers do with your Meta tags’, I talked about it’s depreciating usage. It’s not as powerful and useful as it once was. Some say that it’s still handy and some say otherwise. With that in mind, let’s take a look at how SEO experts nowadays use Meta tags for their websites.

Meta tags are words in your code which users will not be able to see. It’s effect on SEO has become less and less over the years due to the abuse of webmasters in stuffing keywords inside the meta tags. It used to affect rankings, now it doesn’t. It used to be a factor in the retrieval of the indexed site, now only 2 search engines are left practicing that. But SEO experts, according to Danny Sullivan still do use it for things we might not have been able to think of. So how does SEO experts use Meta tags?

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What Search Engine Crawlers do with your Meta Tags

Meta tagsWe all know that our meta tags get crawled and indexed due to the fact that it comes out on the snippets and several other reasons. But we’ve also heard that it doesn’t have any weight on page rankings. So how does it work? How does a search engine treat the meta tags in your webpage? What does search engines do with your meta tags?

Meta tags are codes in your website’s <head> portion. They are invisible to the users and are by far, the only legal way to have unseen keywords in your website. Don’t you ever wonder what search engines do with your meta tags since we know that it doesn’t affect page ranking anymore? I know I do. So I read some articles about it and found out from Search Engine Land what exactly your meta tags is being used for by the search engine crawlers.

There are three things that a search engine crawler does with your meta tags:

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What are Meta Tags and why are they important?

Meta tagsMeta Tags have been one of the most basic elements of SEO. It is a must to know for every SEO practitioner. Are meta tags a factor in Google page rank? Is it important? What effect does it have on your site’s SEO?

Meta tags have been around since… Since I can remember. They have been a big part in search engine history. They were valued as a factor in rankings before – until people started abusing their use in getting on top of the SERPs. After that, Google opted for meta tags out of the ranking factors. But that doesn’t mean they’re not important anymore. Meta tags still play quite a big role in your site’s SEO.

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SEO Link building and your site authority

SEO factors chartWe have all heard about the clatter and cheers of link building in SEO throughout the web. Link building is one of the most important practices of any SEO out there. In this article I just like to emphasize how important link building is in your site’s SEO.

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