What is E-mail Marketing?
Email marketing is a tried and tested digital marketing strategy. Many businesses still use email marketing as one of their main marketing channels and you can’t really fault them for that. According to Statista, there are four billion email users worldwide in 2020 and it is expected to grow to 4.6 billion by 2025.
Needless to say, if you want to reach your target audience, they most likely have emails and you can reach them right in their inboxes.
SEO Meta Tags: The Ultimate Guide
SEO Meta Tags are lines of text found in a website’s source code. These pieces of text describe what a page is about to both Google and searchers. While it cannot be found on the page itself, it does its job very well behind the scenes. If executed right, these little pieces of text can help improve your rankings as well as your site’s Click-Through Rate (CTR).
Search Intent: Ultimate Guide for Beginners
The best way to gauge how we should optimize our pages for a given query or keyword is to check its search intent. It might sound daunting but search intent is a relatively simple concept to grasp provided that you have sufficient knowledge on the foundations of SEO. Recently, Search intent is one of the most important factors to consider when you’re trying to rank for any keyword on Google.
Search engines detect the pages they want to rank according to the quality and relevance of the content, and this is why search intent is important. The pages that rank the highest fit the search term perfectly which is why you need to optimize your site’s content to cater to a specific search query. So you need to have a firm grasp on what search intent is and how you use it to get to the top of the rankings and here’s the guide that can help you with that.
Content Gap Analysis SEO Guide
Writing and publishing new content is an industry-standard for SEOs. New keywords are continuously being worked on and targeted for rankings. After a while, these articles will reach their peak potential for rankings but then will start to fall off as new and better articles are published by other websites.
Yes, it’s always good to discover and target new keywords and publish fresh content but that doesn’t mean that the old articles should be forgotten.