In-House vs Outsourcing Marketing: The Ins and Outs

in-house vs outsourcing marketing cover photo

Looking to expand your marketing capabilities? Then you should know what are the benefits and challenges of going in-house vs outsourcing marketing. Some companies have been working on moving their marketing teams in-house especially as the pandemic wears on, but others prefer to focus on their core functions and hire an external agency instead. The question is, what is right for you and your company?

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What is Retargeting Marketing?

retargeting marketing cover photo

Did you know that 97% of your website’s first-time visitors leave (without purchasing!) to never return? I know, that’s a huge number.

The reason for that is they want to get to know you first before purchasing. However, in the process of getting to know you, they could get distracted and end up just leaving to never come back.

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Emotional Marketing: The Ultimate Guide

Emotional Marketing: The Ultimate Guide

If you’re paying attention to brands’ ads lately, most of them stir up our emotions. Every single ad you see or watch is heavy on emotional marketing.

It’s not a mystery that we buy based on emotions. Our emotions play a huge role when it comes to our purchasing decisions.

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Dynamic Website: The Ultimate Guide

Dynamic website cover photo

There are various kinds of websites out there: from e-commerce websites, calendar websites, to-do websites, to purely informational ones that you don’t really get to interact with. We access these websites every day. Thing is, you can split these websites in two camps: dynamic and static websites. In this blog post, I’m discussing what a dynamic website is, how to build one, and when you should.

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5 No-Nonsense TikTok SEO Strategies For Your Business

TikTok SEO

 

Now more than ever, your business should be in the digital marketplace. Customers search for products online now, so it’s essential that you meet them there as well.

If you have a website and make it visible online, you need to optimize it for search engines. But, if you want to create access to the customer base and get in front of them, social media platforms like TikTok are the way to go.

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