Optimizing Page Experience Signals
May 2021 is coming and in just a few weeks, Google will release the much-awaited Page Experience which includes one of the hottest topics in SEO during the past year; the Core Web Vitals. With so much talk going on around the Core Web Vitals, people often forget that the 3 metrics are just a part of the Page Experience update.
As Google stated in their blog post back in May 2020, the signals derived from the Core Web Vitals are being combined with the existing signals for page experience which are; mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitials guidelines.
The Importance Of Topical Authority For SEO
To succeed on the SERPs, you need to prove that you’re an expert in your field. How? By showing Google that you have the knowledge and expertise to go in-depth on topics related to your industry. Not only that, but you also need to show that you have the ability to expound on these topics through multiple types of content. This strategy is all about building topical authority for SEO.
Everything You Need to Know About Video SEO in 2021
Video content is possibly one of the most famous platforms today where numerous people spend a lot of their time-consuming content in different mediums. With decent internet and improved video quality being more accessible as the years go by, videos can definitely attract large numbers of traffic from varying sources.
This is why improving your video’s visibility is a must for SEOs and webmasters. Especially for the ones that use video as their primary content creation platform. It’s apparent that you should put in effort into making your videos more visible on the platforms mentioned, but it is also important for you to try and take advantage of any other platforms that can effectively market your videos. One specific platform would be Search Engines like Google. Although search engines are not primarily used to look for video content, there are keywords/queries that specifically serve video content since it targets the intent of the user, it’s a more convenient form of answering the user’s questions, and sometimes users prefer watching videos over reading text-heavy pages. That said, here’s what you need to know about Video SEO:
Crawled – Currently Not Indexed Google Search Console Status Guide
For a webpage to appear on Google search, it must undergo two processes; crawling and indexing. Usually, the process is fast and simple, Google discovers the page through crawling and then processes it for indexing. However, there are also times where Google was able to crawl a webpage but it didn’t index it, therefore, not being able to appear in the search results.
These pages fall under the Excluded status type “Crawled – Currently Not Indexed” in Google Search Console. Pages that were crawled but not indexed by Google are common to any website.
How To Use LSI Keywords For SEO
Search engines such as Google use different methods to determine what the topic of a certain page is. Previously, search engine algorithms would crawl a page in search of the keyword mentioned multiple times throughout the content to understand what it’s about. Now, Google uses Latent Semantic Indexing (LSI) Keywords alongside it to give context to the page’s topic.