SEO and Digital Marketing News and Strategies

5 Easy Ways to Building a Solid SEO Content Strategy

5 Easy Ways to Building a Solid SEO Content Strategy

You are stuck in a maze and you’ve tried every possible turn but there is no way out.

This is what our brains feel like sometimes and if you haven’t tried banging your head against the keyboard out of frustration with your content strategy, you have no business reading this.

Yes, even I have those days when getting the mix of SEO and the client’s technical writing desires in your content strategy seems like an unsolvable puzzle.

So here are 5 things to keep close when planning your content strategy so you don’t ever have to damage your keyboard again. You will rank and you will also provide the best possible content to your client and your readers – win, win and win.

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4 SEO Tips and Strategies for the 2022 Holidays

Tips-and-Strategies-for-your-Holiday-SEO-2022

As the holiday season is just around the corner, you should be prepared for all the opportunities it comes with. This time of the year is when people will be taking a break from their usual 9 to 5 jobs and will be on vacation.

This means that they will have more time to spend on the internet, the question now is – are you going to be visible to them?

In this article, you will find out key things you should be focusing on to improve your online visibility this upcoming holiday season!

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Link Building Email Mistakes You Might Be Sending To Webmasters

Why Are Webmasters Ignoring Your Emails?

“Here is how to get 100% email open rate with a 100% response rate for your link building outreach email” – said no one ever. That’s because it is getting more and more difficult to even have webmasters open your outreach emails.

Here’s the thing – sending link building outreach emails is not just about blasting out to thousands of webmasters with the hope of at least 10% of them awarding your hard work with a link. The game of link building is not just about the numbers. It is also about the individual webmaster you are trying to close a link for.

You might use up the majority of your time prospecting websites and crafting emails when you’re working on outreach campaigns. And although these take a lot of effort to do, they’re not always the key to winning over webmasters.

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Google’s Punishment on Spammy SEO Strategies and How to Win Against It In 2023

Google’s Punishment on Spammy SEO Strategies and How to Win Against It In 2023

What if you wake up one day and discover your website’s ranking crashing to the ground- with years of SEO effort invalidated by Google’s algorithm update?

Your website might have been involved in a black hat SEO practice called ‘SEO spam.’ Here is everything you need to know about it and how to act against it in 2023.

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Is Google’s New Search Results Update Important to SEO?

Google search update

Title tags are being forcibly replaced by Google. For sure you have noticed this if you have been paying attention to your website’s search rankings. Here’s what you can do about it now and how you can make it work to your advantage.

This is a follow-up to Google’s core and helpful content update rollout last September. The Google search results update involves:

  • Replacing title tags with site names
  • Favicon’s (website’s logo or icon) expanded size and shape
  • The prominence of search ads’ label to “Sponsored” in bold black text

Why Google Made This New Search Results Update

According to Google, adding site names to search results on mobile will enable users easily identify websites associated with each result. This update will also help users make sense of the information they see in the search results at a glance.

Do take note that this feature is only available for Google mobile search results in English, German, French, and Japanese languages as of today. Also, this feature currently only supports home pages at the domain level, not at the subdirectory level.

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