SEO and Digital Marketing News and Strategies

Tactical Ways To Optimize Your SEM Campaign That You Might Have Missed

Tactical Ways To Optimize Your SEM Campaign That You Might Have Missed

Ever lost at least $1,000 in an SEM campaign? You probably have but you may not have realized it until today. Here you will learn how much money you’re leaving at the table – unrealized – and what you can do about it.

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Making SEO-Friendly Content With Marketing Miner

How To Optimize Your Content For SEO With Marketing Miner

You might have encountered the line “content is king” in many SEO blogs. Creating and optimizing your content for SEO is a reliable strategy to drive more website traffic. As you do so, you can also have more websites linking to your content as it provides valuable information to their visitors. 

However, it’s not as simple as it sounds. Google’s new Helpful Content Update just proves that the quality of content on your website is vital to how you will rank in the SERPs. To explain it in simpler terms, it has to be unique, relevant, and helpful for the readers. 

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SEO Hacker’s Rank Tracker 2022 Review

SEO Powersuite Rank Tracker 2022 Review

You have probably experienced reporting first page rankings to your client before but they don’t see it on their end – that’s because your rank tracker might not be using accurate, up-to-date data.

Previously, I’ve written about this tool and how it can accurately track rankings. Today, I am going to revisit it and give you an up-to-date Rank Tracker review this 2022. Specifically, I want to highlight its distinctive features and show you its pros and cons.

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Website Traffic Data Analysis with Google Analytics and Google Search Console

Website Traffic Data Analysis with Google Analytics and Google Search Console

Website traffic is considered one of the main (if not the main) indicators of web success. But there is more to just attracting traffic- website owners and SEO professionals can benefit from doing website traffic data analysis and understanding website statistics and trends. Whether you’re still growing your site or already focusing on acquiring your target market- traffic data analysis can aid in your SEO and marketing strategies. What’s even better is that this can easily be done with free tools such as Google Analytics and Google Search Console.

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Screaming Frog’s Crawl Comparison Feature Update

screaming frog crawl feature

Google has already installed Rankbrain, BERT, and MUM into its algorithms to improve its search results for its users. However, how did Screaming Frog stay on top of things? With every Google update, this SEO spider tool adds new features that are worth checking out.

One of its feature updates that I look forward to trying out for our SEO Hacker team’s future website audits is its crawl comparison feature. Screaming Frog has a tutorial on how to use this feature to compare crawls and analyze how crawl data has changed over time.

So, what did this feature do when it came to doing website audits? I explored the feature and found some neat and time-saving “tricks” that will help me and my team audit websites. Let’s get right into it.

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