10 Things You Need to Stop Doing in Your Marketing Emails

X Things You Need to Stop Doing in Your Marketing Emails cover photo

Did you know that roughly 45% of emails sent are considered spam?

Yes, that number sounds bad.

Maybe your marketing emails aren’t spam, they can be treated as one by your recipient.

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Content Marketing vs SEO: Which is the Better Investment?

Content Marketing vs SEO Which is the Better Investment cover photo

I found an interesting discussion/argument on Twitter that was sparked when someone mentioned that “Marketing is dead.” Plus there is no shortage of people proclaiming online (every year, it seems) that “SEO is dead.”

I know that content marketing isn’t exactly traditional marketing, but it is marketing nonetheless. I’m not here to argue whether they are dead or not (they aren’t, the fact that you look up stuff on Google is enough proof of that), but if people insist on content marketing vs SEO, then we should look at what they actually are for and if they’re worth the investment.

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How to Choose the Right SEO Agency for You

how to choose SEO agency

Do you know how to pick the right SEO agency for you?

Here’s a guide to help you pick the right SEO agency for your business:

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9 Best Strategies to Maximize SEO ROI

9 best strategies to maximize SEO ROI Cover Photo

SEO can be quite the investment as it is a you-get-what-you-pay-for business. There are agencies or individuals who will entice you with their low prices and say that you will quickly see your SEO ROI, and that is something they can afford doing because it usually means they utilize shady tactics to get you to rank. Unfortunately, those same tactics will also get you penalized by Google, which can even lead to you getting kicked off the SERPs entirely.

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Social Monitoring and Social Listening: Are They Different?

Social Monitoring and Social Listening Are They Different

Many businesses make efforts in connecting and engaging with their audience through different social media channels nowadays. According to Hootsuite, there are 1 billion messages exchanged between people and businesses on Facebook Messenger. Furthermore, 70% of customers expect companies to use social media for customer service.

What do these numbers tell? If you are to spend more time and energy on social media, it’s best to wise up on your social media marketing as well. But, a good social media strategy must have two fundamental elements to make it successful: Social Monitoring and Social Listening.

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