Category: Conversion Rate Optimization

Tactical Ways To Optimize Your SEM Campaign That You Might Have Missed

Tactical Ways To Optimize Your SEM Campaign That You Might Have Missed

Ever lost at least $1,000 in an SEM campaign? You probably have but you may not have realized it until today. Here you will learn how much money you’re leaving at the table – unrealized – and what you can do about it.

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CRO vs. SEO

DIGITAL Marketing:

Behavior of B2B and B2C in terms of leads generation.
B2C use social media more than SEO
- direct to consumers
B2B use SEO more than social media
- uses search to find more leads/companies in their niche

SEO vs. CRO

SEO is getting the traffic
CRO is capturing the traffic to convert them from visitor to consumer.

Sale is an indicator of CRO success while SERP ranking is for SEO.
A copywrite is a writeup that sells.

CRO is the next step of SEO.

CRO is a tier 2 service.