How will Google’s Panda update affect your SEO?

Google Panda Algorithm

Google has recently updated their search engine algorithm with the latest Panda update. They have applied the changes in the US and it has created controversies and havoc in the internet industry. Now the question is, how will this change affect your site’s SEO once it is released all over the world?

A big question mark

I for one am excited and at the same time a bit anxious on how it will affect some of my blogs. There have been some civilian casualties in the US such as Cult of Mac (which is a blog that discusses about Mac) and other seemingly innocent websites that do not practice content farming at all.

The question we need to ask ourselves is ‘if there have indeed been any civilian casualties, what are the chances that I might be one of them when the change is implemented in my country?’ The bigger question you need to ask yourself is, ‘how does this change affect my site’s SEO?’

The purpose of the Panda

The change is implemented in order to eliminate ‘low quality’ content, or in other words, spammy content trying to rank in the search engines. You have to understand that Google is only trying its best in eliminating results that are not relevant or not useful because its users have requested it.

The Panda update has affected sites like Mahalo, Ezine articles, Wisegeek and a lot of other websites. I was personally surprised that Ezine articles was affected because they do look over and edit their articles (they even reject some) – although perhaps quite loosely. Now they said that they’ll be more strict with the articles they are accepting.

Some websites that were affected are: (taken from

google panda update

How does this affect your SEO?

Publishing content just for the heck of traffic is not a good idea. This is the main reason why Google made the update – because a lot of sites take a lot of content just for them to attract more visitors from the search engines to go to their site and give some impressions and clicks to the ads.

They don’t really care about the quality of the content as much as the traffic they are getting from it. We have to always keep in mind that people want real, useful, quality content – and Google is just trying its best to deliver us that which we desire. True, there may have been some unforseen and perhaps unjust casualties, but that’s why it’s called a ‘change’ I’m sure Google will try to patch things up in due time.

You should be more mindful of the things that you publish. Make sure it’s unique, original and helpful to people. Don’t make articles just to suck-up to search engines as some people do. If you have local content farming websites, try to look at which keywords you could grab from them when the Panda update is implemented in your country. Perhaps you can be the one to rank first for that keyword phrase that you want since they’re getting kicked off the picture.

In the end, SEO is a zero-sum game. If the content farms are getting kicked off the SERPs, then the content producers get to rank higher. Take this opportunity to do so.

Tips for Keeps: Start looking out for local content farms in your country. Look at some of the articles they are ranking for in your niche, create content that will allow you to rank for the same keyword phrase and wait for the Panda update to come around.

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  • I have mixed ideas on this. I mean yes content farms are bad.
    But honestly, does anyone publish original content. I mean I am sure that someone on the internet has wrote something along these lines.

    E.g. I am in the process of putting notes that I wrote during my studies. If I write a post on what is scarcity, there are thousands of articles that answered that question.

    The content is written in my own way, but then is it defined as a content farm? I have people who contact me by saying thanks for helping me understand this topic.

    I will wait and see when the Panda update is implemented in Malta.
    After all there is always social media to get traffic, and not only Google.

    • I think that if re-writing gathered information in your own way is what Google wants then that is what we should give them. Afterall, writing something your own way inputs a unique originality to it that comes only from yourself.

  • I think there are so many weird looking G search results coming out at the moment that a major tweak to Panda is inevitable.

    There are search results affecting some of my sites where the first 5 places are being given to 1 relevant and 4 low quality irrelevant pages from a competitor’s site.

    And this is on a very competitive search term.

    Best not to rip your sites to pieces at the moment. A change of some sort or another is around the corner at some point.

  • Well i think this Panda hit will not last for long, you can open a free account in blogspot, copy paste all your competitors contents, and do this for 2-3 competitors, now what will Panda suggest to google?
    These duplicate contents will simply kill your competitors & you can come up in ranks!!!! may be am wrong but thats all i can do to feel good :)

    • Hey Nabeell,
      Nope that won’t work. Of course, Google will still rank the original copy and just penalize/ignore the duplicates you’ve made. I think Panda is here to stay and will be tweaked as they go along improving their search engine.

  • I am afraid and agree with Nabeell. This thing is going to start an SEO War.

  • Deepak Gupta

    An interesting article and some good pointers to consider for SEO going forward. Thank you.

  • karleadi


    The purpose of Google panda is clear, low quality content website has drooped in search and user can take good result in search.

  • Thanks for such a Wonderful article. It is very helpful!

  • If your website contains duplicate content then remember that your site will never have good ranking in search engines, especially after the Google Panda update. It is very important to remove duplicate content and have original content on your website if you want your site on the first page in Google. Now exclusivity has become more important word especially on Google.

    • That is partly true – I have seen websites and webpages that rank even with duplicate content these days. Google also verifies the validity of the duplicate content now. The search engine is getting more and more intelligent.

      • Disappointed

        Some shameless thieves stole my 100 percent original articles and the saddest thing was that they actually ranked higher than the original pieces. As a result, my entire website was penalised!

        • Report it to Google. They will surely manually investigate your case.

  • Hope this year we may not face panda nightmares.

  • “Make sure it’s unique, original and helpful to people”… I agree with you about it, because as we know that we also have human reader that have feeling, not only google bot or google spider that just a machine algorithm…

    Very nice article…

  • sunil

    Nice article. Thanks for sharing this Sean!

  • Hey Sean , You did a really good Job. Thanks for sharing the information regards to Google panda. No doubt It would be a new Challenge for SEO workers to do something extra in order to get rank in Google Search Engine.

  • ranjan

    HI .you did really good job.thanks for sharing the information regards Google panda.

  • hassan

    Nice and intresting pOst

  • Arul shaji

    Great post about panda update, it helped me to know more about panda

  • frank

    My site was taken off Google altogether. it was a mess trying to get the code on my page updated to at least be seen again. my site doesn’t spam anyone. i was definitely a casualty!!

  • I have noticed that it’s nearly impossible to do SEO anymore. I found that the best way to overcome the panda update is to just create awesome content.

    I guess is not completely impossible because you can still create proper titles for your site, label your pictures properly and make it highly keyword specific.

  • Good Post for panda because I really useful .

  • Denchi

    Google Panda is just a program just like Google Penguin, so there are no reasons to be afraid of. What you need to do is to check on Google Panda Updates and check on ways to avoid getting diced.

  • Social media training is indeed helpful now. The landscape has changed drastically and it can be quite difficult to keep up on just what is and is not acceptable.

  • Great post I will review my website and check for low quality content but I always test out my content so should be okay for this update. I fact it may actually help my SEO :)

  • Olive Smith

    Great share. Now I can improve my site!

  • google panda sucks … hopefully google disappears

  • Victoria

    Lot more such updated and it might possible Google start loosing popularity. It’s time for Yahoo and Bing to be social and start providing good stuff.

  • Great article! My site is out of panda, and doing really well. Thanks!