Hit Rate for Top 10 Search Results

I stumbled upon a resource in the net regarding the hit / click statistics of the top 10 search results of a search engine results page and figured you guys might want to catch a glimpse of this information – perhaps for future presentation use or whatnot.

I found the resource at Jim Boykin’s Blog (special thanks to you buddy). He used the leaked AOL search data to figure out click through rates for the the top 10 positions in search results. I’m reposting it for your convenience here just for information purposes.

Results in:
Total Searches:9,038,794
Total Clicks: 4,926,623

Click Rank1: 2,075,765
Click Rank2: 586,100 = 3.5x less
Click Rank3: 418,643 = 4.9x less
Click Rank4: 298,532 = 6.9x less
Click Rank5: 242,169 = 8.5x less
Click Rank6: 199,541 = 10.4x less
Click Rank7: 168,080 = 12.3x less
Click Rank8: 148,489 = 14.0x less
Click Rank9: 140,356 = 14.8x less
Click Rank10: 147,551 = 14.1x less

Click Rank1: 2,075,765
Click Rank2: 586,100 = 3.5x less than ^
Click Rank3: 418,643 = 1.4x less than ^
Click Rank4: 298,532 = 1.4x less than ^
Click Rank5: 242,169 = 1.2x less than ^
Click Rank6: 199,541 = 1.2x less than ^
Click Rank7: 168,080 = 1.2x less than ^
Click Rank8: 148,489 = 1.1x less than ^
Click Rank9: 140,356 = 1.05x less than ^
Click Rank10: 147,551 = 1.05x more than ^

So as you can see, anything else other than first place shouldn’t be your goal. Every SEO should be fighting for first page, first place not anything less. Other SEO Oil snakes will even  give you as far as second page guarantees – screw them. SEO is an all or nothing game. Don’t settle for less – get to the top.