How is Google’s new real-time search going to affect SEO?

Google has plans of making their search engine capable of tracking real-time information. Now you can see search results update in a moment’s notice – from twitter or facebook or myspace, etc. This is a phenomenal development for the search engine giant and is sure to affect SEO in the coming years.

So how is this move by Google going to affect SEO?

I’m not a Nostradamus but I can make educated guesses. And my guesses are:

SEO would probably try to shift more to social media.

If twitter and facebook updates are going to be read by the real-time search spiders then you might as well optimize your tweets and status! Social media sites are going to have better content and user control on their end, otherwise it might get too uncomfortable for users because things might get too spammy.

SEO analysts might not focus too much on Google’s algorithm anymore

Why create a lot of backlinks when you can appear on the first page through the real-time search results? Just use a tweet-later account and you can get people to see your content! You don’t have to worry about page rank anymore – it’s going to be a matter of keywords and a tweeting frequency basis.

Meta tags might be used by Google

When real-time search results appear on the first page, Google might now think of reading meta tags. They would probably use it on the real-time results as they show.

Social bookmarking sites will be more frequently used

When you want your site shown on the real-time search engine results, you’d want it to stay there. And what better way to keep on re-placing your site on the real-time results than placing it in different social bookmarking sites from time to time? (Aside from re-tweeting it, just in case twitter creates a tighter spam control because of Google’s new real-time feature)

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  • Sean,

    my sense is that real time results will not persist for an extended period of time – instead will last only a few days, then gradually fade.

    Your thoughts?



    • Hey Drew

      Yep I think it fades after some time. Maybe 30 days – like how facebook does it in their own search results. I don't know the exact time length on when it expires – but I know that it should. Because there aren't that much users of the real-time results as of now. I know I don't use it. Especially now that Caffeine is out.

  • Thanks, Sean!

  • Google panda will surely affect those blogs or websites with copy content, and surely they have to pay for that,, and yes social media will surely play it’s role in it, any other thoughts ??

  • sean what analytic did you use to monitor your traffic in your website? thanks because i use piwik but its not that accurate i also use google analytic to compare. the thing is piwik cannot give me the exact location or country of the visitors. thanks…


    • Hello Mae,
      I use Google Analytics. I think that they have the most complete set of data since they almost own the entire web on their index

  • yes i am using google analytic but do you have enough knowledge about piwik? i still have problem determining why it is not that accurate with google anlytic. atleast i have two kinds of reference thanks :)

    • Hey Rose,
      I don’t use Piwik and it’s the first time I’ve heard it. Why do you want to have 2 different sources of analytics anyway? :)

  • Hello Sean,
    I am just comparing it :) maybe I am trying to find out which one is accurate :) well .Piwik is PHP MySQL software which you download and install on your own webserver. I just find it more secure maybe or I am just trying to try another alternative for google analytic :)

  • Alma

    very interesting stuff, What effect do you think this will have on rankings

  • Hi Sean,

    Thank you for your post. It is very useful to me. And one thing suddenly came out to me, that is If Google may focus on real-time articles, in other words, on the updated websites, what will happen to the website which does not always get updated with new articles but still doing SEO. Do you have any ideas about strategies for those sites?

    • Well in simple terms, those websites that remain dormant and static will lose rankings because Content Freshness has now gained a better footing in terms of ranking factor.

  • Anon

    I agree with “Well in simple terms, those websites that remain dormant and static will lose rankings because Content Freshness has now gained a better footing in terms of ranking factor.” I’m glad that we are publishing fresh content daily. This changes definitely help my website. Thanks for the info.

  • shrutika.bhatt88

    I partly agree with you. Yes, SEO would now shoft more to social media.

    I didn’t got why you said that Google will read meta tags, i mean they are reading it already, why would they start all over again?

  • kumar kasaram

    Hi sean, Thanks for post… i will update now..