Along with an SEO professional’s link building campaign, there will always be a need for easy link building tactics to help get started. This is especially true for amateur SEOs that have their work cut out for them when a client wants their newly established website to rank on the first page of the search results.
Have you ever wondered how people get noticed by their idols? By influencers that normal people can only look up to from afar? Well, wonder no more. Here’s a little secret strategy that I myself used when I was just starting out and it’s worked out well for me so far.
There was a time when Webmasters could claim whatever they wanted about their website and they would still rank if not rank even higher because of their claims. Google has put a stop to that with their ever-changing algorithms and SEO has never been better.
Ever since the inception of a humble search engine named Google, the optimization of a business or a brand’s website is as critical as never before. This all due to the fact that the online presence of such businesses aspire to be at the top of the search results, and want to dominate the online industry.
2016 was definitely a year of change. Link building has always played an integral part of Google’s algorithms. Some noticed that its value has declined while others argue that its importance has continually risen over the years. Reasons for the doubt were caused by:
- Link spam getting devalued, making efforts for link building campaigns more difficult
- The ambiguous Google Penguin updates, which made people rethink their strategies and avoiding link schemes altogether.
But no matter what stories you may hear – link building still plays an important role in ranking your websites. Any website cannot rank properly without links and there are now two undisputed factors that can improve your rankings – It’s content and the links that point to your site.
We’ve all experienced hitting a dead end when it comes to creating quality content – and of course, that is seriously frustrating. This has always been one of the most common obstacles for content marketers and determining which topics are popular as well as how to talk about them has always been difficult.
With links as one of the top search engine ranking factors, many businesses and bloggers invest their time and effort in acquiring links from blogs and websites relevant to their industry.
If you’re trying to grow your website’s rankings, conversions or traffic, you are probably following all the authoritative blogs in the industry religiously. I’m certain you also tried to replicate many of the case-studies you found on there, but for some reason, they never had the same results that the original authors led you to believe. I also tried and failed miserably. Most of the times.