SEO is a field thought of as something that is mainly electronic or something that exists exclusively on the internet. That is true for the most part as some of the determining factors of success for a website are things like keyword quality, link quality, the speed of your page as well as user experience. Because of these factors, many SEO specialists have begun to focus solely on the technical aspect of SEO when it comes to their webpage optimization plans or strategies. This isn’t necessarily bad practice but it is the sort of practice that can be improved by giving some focus on another important thing: The users.
It’s all too easy to ignore long-form content. With services like Twitter and Vine attracting millions of users every day, with GIFs and memes running rampant across the internet, you’d be forgiven for thinking that the art of long-form writing is dying out. I’ve been working as an SEO copywriter for a couple of years now, and when I first started I was told that all pieces that I produced, whether a blog post, and article or a press release, needed to be at least 500 words but never any more than 800.
So, you’re about to hit ‘Publish’ on your latest piece of content.
With an increasing pressure to create lengthy, viral, highly-shared content, it’s all too easy to forget a crucial piece of the content puzzle along the way.
After the release of Panda 4.2 last July 18 (2015), a lot of SEO folks are expecting to see quality websites to finally overrank sites with poor content.