Category: SEO School

Data, data, data. As digital marketers, we can’t have too much data right? We use data to solve problems, create new strategies, and optimize further. Have you ever felt a time where there is so much data lying around that you just can’t use them anymore? I sure have. That’s why I’ve always been looking […]

Having 1st-page rankings for numerous, decent keywords isn’t the end of the line for us SEOs. Attracting the users that see your search listings (improving CTR), providing easy navigation for them to find more valuable, relevant resources inside your website, and cultivating their loyalty to your brand and website. All of these are still challenges […]

Conversion Rate Optimization is one of the areas that businesses should look into if they want to continue empowering growth in their respective industries. A winning strategy starts with a well-formed audit from the CRO specialist that targets contingencies and issues that can come up in the pursuit of astounding conversions. An online presence will […]

With most of us working from home during the COVID-19 pandemic, we’ve got a little more time on our hands that we can spend for something else rather than getting stuck in traffic. We have more time to spend with our family, catch up on our favorite shows, and do some home cleaning. As much […]

The past month has created a difference in the digital marketing industry wherein more and more businesses are realizing the importance of going digital because of its availability amidst the crisis. Us, as SEOs now have the responsibility to expand our knowledge of strategies and techniques that help us win the SEO game.  That being […]

So you’re finally ranking on Google and you have a decent amount of traffic going to your site, now what? Well, let me tell you that all the efforts leading to those results would all be wasted if you do not follow it up with a robust strategy that will increase your site’s value to […]

If you own an e-commerce website or doing SEO for one, let me tell you, it will give you a lot of headaches. Doing SEO for e-commerce websites takes a lot of time and effort because of the size of these websites. E-commerce SEO puts a heavy emphasis on technical and on-page SEO. If your […]

Link building involves different tactics that involve the same thing – acquiring high-quality backlinks from authoritative websites to boost your own website’s authority in the eyes of the search engines. However, there’s only one tactic for us to do when we experience lost or broken backlinks – Link Reclamation. It sounds intimidating but it’s one […]

What is HARO, and why should I use it for my SEO? Quick Answer: Help a Reporter Out or HARO is an online PR platform that is used by journalists and bloggers from popular websites to connect with sources to help out with their content. This, in turn, allows sources to get valuable media coverage […]

It’s already a well-accepted fact in the SEO industry that link building is one of the best tactics for improving a website’s organic search rankings. Link building as a tactic involves many strategies and executions that often overwhelm beginners. One such strategy that is vital to link building is prospecting. I’ve been building links to […]