Google Updates Everyday: Here’s What You Need to Know


A couple of days ago, some webmasters were discussing what they believe to be a Google algorithm update. In response to that, John Mueller, a Webmaster Trend Analyst, kindly reminded everyone that “[Google] makes changes almost every day.”

Webmasters will always experience the highs and lows that come with algorithm updates as their rankings fluctuate. Some people may also mistakenly believe that it would probably be better to simply let Google’s algorithm stagnate. Obviously, they are sorely mistaken. Google has stated numerous times that changes happen every day. The general public remains oblivious to this fact unless Google makes any major announcements about their updates.

Gary Illyes, in his tweet, mirrored John Mueller when he said that Google updates at least 3 times per day on an average so it can be considered “ok” to assume that there was an update recently.

Worth noting is how Illyes jokingly said that all future updates will be named “Fred” until they are given a more official name. Obviously, this is a joke that shouldn’t be taken at face value.

Here’s where it gets interesting

Due to the “recent” Google algorithm update, webmasters from all over the net have noted that low-quality inbound links are likely a result of some yet-to-be-announced changes that Google made. The best way to go about is by simply removing the links naturally.

That may seem like a tall order but it’s definitely much better than having these links negatively affect your SEO and rankings. On the other hand, if the volume for your low-quality inbound links is simply too large to prune individually, it would probably be more prudent to simply disavow these backlinks instead.

Key takeaway

Google’s reminder is a somewhat rude awakening that change is something that is constant when it comes to Google and its algorithm updates. I actually thought that Google simply updated frequently but it never really occurred to me that Google made changes every single day. It’s a good lesson and reminder that we as SEO practitioners have to always be prepared to face changes.

There are a lot of ways we can go about this and I’ve written about preparedness but here’s a short reminder:

Basically, try to keep your website compliant with Google’s standards. Keep churning out the content that you want to write but make sure that they are the type of content that people will like and share. Another thing worth remembering is that you should always try to keep your links healthy. Check on your backlinks and make sure your landing pages are working properly.

Simply put, keep doing what you’re doing right now. If you’re doing it right, Google will reward you appropriately. If you’re not doing that great, well that’s why I’m here for you. I always write about SEO news and advice and checking out my previous articles is sure to be a big help for both beginners and experts alike.

What are your thoughts on Google’s “every day” updates? Let’s talk about it in the comments section below.


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Sean Si

About Sean

is a Filipino motivational speaker and a Leadership Speaker in the Philippines. He is the head honcho and editor-in-chief of SEO Hacker. He does SEO Services for companies in the Philippines and Abroad. Connect with him at Facebook, LinkedIn or Twitter. Check out his new project, Aquascape Philippines.