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Local SEO is a highly competitive field that has numerous businesses that aim to get on top of the rankings. With the improvement on Google’s local SEO analytics and metrics, the objective of finding the right local SEO strategies would ensure that you have the edge over your competitors.
With the competition being as tight as it is, it is best to look at local SEO strategies that your competitors are not seem to be doing, and use it to your advantage. Here are some of these effective strategies that would definitely blow them out of the water.
Optimize Site Security
When it comes to optimizing your website, site security is one of the first things that you need to improve on. This is one thing that your local competition might tend to forget, which leads to their sites being prone to malicious content, viruses, and unreliable links.
If your website is running on WordPress, you have access to some of the best website security tools available that allows firewall protection, and even helps you create a backup site in case your website gets compromised.
Take Advantage of Google My Business
Google My Business is one of the best local SEO tools available, and it’s free to use. This tool helps you create your business profile, which can help more people look for your business. You profile would contain every important detail of your business, such as your contact details, address, business hours, and even images.
Most of your business’s local competition might also have Google My Business profiles, but there are a lot of them that do not use it properly, and lack some important information that users are looking for. Having an optimized Google My Business profile would generate a good amount of local traffic, and gives you a one-up on the rest of your competition. Bonus tip: make use of the Virtual Tour option, which is one big factor that helps attract more people to your business by giving them an inside look, which makes for good first impressions.
Proper Reputation Management
Reviews are some of the most important factors users take into account when doing local searches, as user reception and input is something that they look into. Good reviews build better trust, and increases your authority in the internet. Users can leave reviews on your Google My Business page, and in your social media accounts. It is best to get a monitoring tool that tracks all of your business reviews, and see what everyone is thinking about your business.
Expand your Linkbuilding
Linkbuilding has become an important pillar of good SEO, and your business would surely grow through the use of high quality links from reputable websites. There are many local businesses that do not take advantage of good linkbuilding, which definitely hurts their visibility in search engines. Some of their links tend to be spammy, with the potential to contain malicious content.
It is best to avoid this practice, and focus on building links with reputable sites and blogs, which would help more users to find you, generating a higher number of leads. Guest blogging and backlinks would do wonders for your local SEO, as you are giving your business the promotion it needs.
Focus on Local Content
One strategy that you can take advantage of that a lot of businesses are not doing right now is creating quality content that provides quality information that benefits the users, and helps generate possible leads. Adding a blog to your business website would help generate more traffic, as users would be searching for certain keyword that would lead them to your business.
Good visuals are also a major factor for your website and in social media, as it would attract more users, and gives the impression of being a well-managed business. Users prefer a business website with an attractive layout, so investing in good graphics is a definite plus.
Local SEO strategies have become more dynamic than ever, with emphasis on improving your local search listing, to using social media and linkbuilding to build your client base. Using these simple but effective SEO strategies would definitely give you that massive advantage in promotion and visibility in the end, and would leave your competitors out in the water.
If you have questions and inquiries about local SEO, or SEO in general, leave a comment below and let’s talk.