Linking The Past: Why Nostalgia Marketing Works

Building brand trust and authority is always a challenging process that requires great marketing and promotion. With so many choices in the market, customers want to ensure that they picked the right brands. When it comes to promoting a brand, there is a diverse selection of strategies that can help establish an effective and powerful campaign.

There have been many successful marketing campaigns in the past, some of which have helped give their brands their identity, along with being cemented in modern culture. While being successful with a marketing campaign in the present is always a great thing, being able to maintain that momentum is what helps sets the best brands from the good ones. Maintaining brand presence is one of the main objectives of an effective SEO strategy, and Nostalgia Marketing helps generate more traffic that can help boost your rankings.

One of the latest marketing trends that has been done was nostalgia marketing, which aims to capture (or in most cases, re-capture) the audience’s attention by tapping into older and more familiar trends from the past. Some of the most established brands in the world have utilized this type of marketing to full effect, achieving excellent results. Here are some of the most important reasons why Nostalgia Marketing matters.

Invoke Past Memories and Famous Moments

One of the best ways to capture the audience’s attention is by helping them remember the best memories from their past. This can come in different forms, such as old music, famous historical events and figures, celebrities, and even old fads and trends. Take Adobe’s “The Joy of Sketching” series, which featured an actor who portrayed famous television painter Bob Ross, who had one of the more popular shows in the 1980s.

 

Another excellent example of invoking past memories through advertisement is from Microsoft’s promotion of their new and improved Internet Explorer, which featured some of the most famous fads and trends during the 1990s, like the Tamagochi, snap bracelets, and even Trolls.

 

One of the important things to remember is that these fads and trends are meant to help promote your product or service, as going overboard would mean that you are selling these fads and trends instead of selling the product itself. There are also times that some of these past trends and products would be revived due to insistent public demand, which helps put a brand into the spotlight, helping generate more revenue and visibility. Invoking wonderful memories of the past invokes positive emotions that would sway them into your brand.

Generate More Social Media Traffic

Social media platforms are some of the most active websites on the internet, with millions logging in worldwide each day. With a wide user base, creating social media campaigns would help boost your site’s traffic and generate more leads and sales. Nostalgia Marketing campaigns on social media generate some of the most buzz in the internet, with some posts becoming viral.

One of the most popular hashtags on social media sites like Facebook and Twitter is #ThrowbackThursday, in which users post pictures and videos from yesteryear. These posts garner a heavy amount of reactions and show the effectiveness of Nostalgia Marketing. To show some proof, the above image is one of Pepsi’s Throwback Thursday posts, which garnered a significant amount of reactions from the users on Twitter.

Some brands take advantage of these throwback posts and create events based around that theme. For example, some establishments have 80s and 70s nights, which can generate some worthwhile buzz that generates a good amount of traffic. With social media becoming an integral element in SEO and digital marketing, taking advantage of this platform would help promote your brand, and would lead to users looking for your brand on search engines as well.

More Authentic Campaigns

Another reason why Nostalgia Marketing is very effective is because it makes advertisements, promotions, and campaigns look more down-to-Earth and more authentic to the audience. Reception for these kinds of marketing tend to be highly positive, as it is influenced by the positive emotions and memories of the users. A good example of this is Sony’s Playstation Commercial, which takes the audience down to memory lane, through the various games and Playstation systems through the years.

This kind of marketing shows that these brands care for the different generations of customers that they have served through the many years. When it comes to improving and strengthening your brand image, Nostalgia Marketing is one of the best methods.

Key Takeaway

Sometimes, it is best to look back at the good times of yesteryear, and this is more evident in marketing. Through Nostalgia Marketing, brands are able to establish viral campaigns that generate more buzz and traffic to web pages, and generate more revenue. If you are looking to create an effective marketing campaign, Nostalgia Marketing is an idea you can consider.

If you have any questions about Digital Marketing and SEO, leave a comment below and let’s talk.