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We have had a good number of SEO tool reviews over the past few months, and some of them have become an important part in our SEO arsenal. When it comes to SEO-related tasks, one of the most important is website analysis and audit. When it comes to this task, we use SEOmator as our main tool, and it has been in our SEO toolbox for quite some time. Here is an in-depth review of SEOmator, what it does, and see if this is the tool that you should be using on your SEO team.
What is SEOmator
SEOmator is a tool that site crawling and auditing tool that allows webmasters and SEO professionals to assess their websites and see if everything is in running order. The tool monitors the technical and architectural details of the website. This enables the tool to send an assessment report that contain suggestions and steps that can improve the performance of your website.
The dashboard provides a list of all of the projects that you currently have, along with the option of adding a new project. You also have your current plan, which is a list of objectives that you want to have accomplished for the week or month. The navigation bar on top of the page allows you to different sections of the site, which includes Domains Comparison, Embedded SEO Audit Widget, Bulk Processing, Monitoring, and Profile.
Before we delve into these sections, let’s begin with the Overview page, which can be done by clicking one of your projects:
Overview page is the summary of all data that SEOmator has collected from your website. By using this data, they are able to asses the strengths and weaknesses of your website, which would be the basis of their scoring metric, which is rated from 0-100.
SEOmator lists down all of the concerns that have to be addressed in order for your website to perform better. Along with these concerns, you also get to view some important metrics, like domain authority, page indexation, HTML tag performance, usability, web technologies that are being used in the site, server response, backpage links, social media, and competitor data. This page allows you to instantly have all of the data you need, and the best part about it is that we are just getting started.
Now that we are done looking at the overview, let us take a closer look at the various functions when we take a look of the on-page optimization options.
This is one of the foundations of a good SEO campaign, which is why it is one of the first things that you should look at. SEOmator will analyze your website’s title tags, headers, and mets descriptions and see if everything is in order. You can also see which URLs have errors, which would help you find the ones that need fixing. Finally, all of the data will be shown in the form of a pie chart and bar graph, which helps you get a clear idea on what needs to be done.
With linkbuilding playing an important role in SEO, checking on your internal links is always a must. This section allows you to see how many incoming and outgoing links you currently have, and classifies it into follow and nofollow links. This data is essential in knowing how much authority your page has. The various charts present in the section simply show how much links you currently have.
This is the section for blog management members, as it helps you understand how your content is distributed in various pages. You will be able to see the average word count of your posts, and look for duplicate content that can affect your rankings.
Accelerated Mobile pages is one of the newest SEO trends that can impact the whole industry in the near future, which is why having your website optimized for mobile is essential. You will be able to see how good is the quality of your mobile webpages. There is a screenshot preview of the mobile version of your website, followed by a report on the bottom, which gives a score based on how user-friendly your mobile site is.
The simplest section of SEOmator shows two charts that show whether or not structures data is found within your site. You can also see what kind of data is it, and see which URLs are they present.
Loading speed is a big factor in the user experience, as it can give you some advantages when it comes to your rankings. You can see both charts and tables that show the average response time of your website, and the page size, which also affects the loading speed.
Keyword density is one element you need to look at to see if you have the right balance of keywords within your website. This section shows you your most used keywords, which can help you avoid getting penalties from Google.
In the last part of the On-site section, Site Structure deals with the site’s overall architecture, and sees how deep your pages are. This will help you see if you need to change the amount of links that are in each page.
Now that we are done with the On-site features, let us take a look at the Off-site features and see what else SEOmator can do.
Social media plays an important role in SEO, as content is mostly shared on these platforms. This section allows you to see where is your content being shared or posted, and how many times it has been done. This is a handy section that can help you see if social media users are contributing in the spreading of your content.
Backlinks are another important part in linkbuilding, which is why it is best to constantly monitor them. You will get a quick and simple overview of all of your backlinks and you can also see how many of them are dofollow and nofollow links.
This section help you analyze the competition and their keywords, and help you see how you are doing against them. This helps you get a good idea how well your site is ranked. You can assess certain parts of your strategy, and see how you can improve over your competition.
That’s all of the Off-site features, now let us look at the final two sections in this review:
This section checks your website’s overall functionality, and shows the response codes, and which URLs are being crawled on. This is also the section that checks canonicalization, which helps you remove duplicate content on your site.
Finally, this section allows you to download all of the data that you have viewed, and place it all in a single PDF file. This is very helpful, especially if you have clients who are looking for a summarized report of their SEO progress.
Along with these features, SEOmator has some more in store, namely:
Domains Comparison – This allows you to have a side by side comparison of your domains, and the domains of your competitors. This gives you a quick look at the competition, which can help you strategize.
Embedded SEO Audit Widget – This widget is helpful in generating leads, and gives your visitors complete site audits. It is customizable as well, which allows you to adjust it to your preference.
Bulk Processing – This allows you to check on multiple websites, and you can get an email of all the results.
Monitoring Tasks – While this feature is still in beta, this is a feature that SEO professionals will surely love. This monitors all of the changes in your website that can affect your SEO campaign, and alerts you if something goes wrong.
When it comes to the functionality and the amount of data you can acquire, SEOmator is surely one of the best. Versatility is one trait an SEO tool must have, and SEOmator has a good amount of features that SEO professionals would sure enjoy, as it would help make their job much simpler.
We have had other SEO tools in the past, and it is safe to say that SEOmator definitely passes the mark. Not only it has all of the analysis and data that you need, it is also able to assist you and give you reports on how you can improve your overall SEO strategy.
If you have any questions and inquiries about SEOmator, and other SEO tools, leave a comment below and let’s talk.