Seven simple things that matter in your site’s SEO

Seven SEO Tips

Did you ever wonder what really matters in SEO? What stuff makes your site rank higher? What would make your Google rankings better? What is the secret ingredient to the brew? I talk about the 7 simple things that matters in your site’s SEO:

1. Keywords
Keywords are important because they make your site specific in the search engine. Good keywords works both ways, they make your site specific to the search engines and they make it easier for you to identify your target market.

2. Content
“Content is king” is what Organic SEO analysts will tell you. I agree. Even if you’re a black hat, content will always be vital to your site’s SEO. This is the beef, the meat part. It determines your user’s readership therefore determining your site’s traffic.

Your content has to be consistent with your site’s keywords. They have to be at par with each other, otherwise both of them will be useless. Your content must also be at par with your meta data.

3. Meta data
Meta data, or meta tags as some people would prefer to call it, are the words that are hidden in your site’s header. It is read by Google but sources tell me that it isn’t used to determine your site’s page rank (as some nut-heads use it for keyword stuffing).

Meta data is important even if it’s not used by Google for ranking because it increases the weight of your keywords and it also determines what your site is about (as Google uses your meta description as an excerpt in it’s search results page)

4. Images
Your site’s images are often overlooked when it comes to SEO. Don’t underestimate it. The alt text that comes with your images are vital when people are looking for images about your niche. It also boosts your site’s readership – increasing traffic.

5. URLs
Your domain name matters. If it has nothing to do with your website’s content, you don’t really lose Google points – you just don’t gain any. If you’re really serious about your SEO, it’s better to have a domain name that’s in relation to your keywords, content and meta tag.

6. Backlinks
This is the crucial off-site Page rank booster in Google’s menu. Backlinks determine whether your site goes up or whether it stays in the loser corner. Web 2.0 has made the internet a more sociable place. Your site has to be sociable too! If it’s not recognized by other websites that are relevant to yours, you don’t get Google points.

You have to have relevant, quality backlinks if you want to skyrocket your site to the top of the search results. That’s the Google way.

7. Human-friendliness
No matter how strong your keywords, content and meta data are, if people cannot understand it, it is a loser. It’s useless. How many percent of the population can understand SEO in technical terms? Only SEO managers and seekers.

Normal people would not be able to understand SEO in it’s technicality. You have to make it simple for them. You have to make it human-friendly. Simple because that’s where the market is!

Apply it!
Now that you know the 7 simple things that matters in your site’s SEO, try it out! Apply it! See how it works for you!

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  • Dan

    Nice post as usual.
    All the seven points that you have shared are of equal importance but I believe
    keyword research plays the most vital role as it indicates the Search Engines spiders what your website is all about. The more relevant to the page’s content, the better the search engine ranking.

    • Yep Keyword research does play a vital role to your whole SEO as it could be considered a foundation of your SEO structure. Good point Dan

  • Excellent post!

    I also consider important the page load speed in browser. The shorter the better, as Google is considering this as a factor in ranking a website. Not sure if is strictly SEO but any webmaster / web developer should count this when creating a website.

    Thanks for sharing!

    • Thanks!

      Yep it should be one of the considerations when building a website as we want to optimize each and every factor available for SEO even if it has a minimal effect on ranking. Every detail shouldn't be overlooked.

  • Nanci Murdock

    Love the post (like always). YES, domain name is important but having a nice short clean domain, with pretty (keyword focused) permalinks – to boost density is equally as good.

    For example:

    is going to be better than,


    I just don't want to discourage people from using their names if they want and/or not keyword stuffing their domains. Not that we have any choice since someone already took:


  • Certainly everything is very important here

  • Thank you for this, you are again spot on! Back links are vital still and with the rise of social media, links can be pointed to your website that are relevant. I like you how you highlight the importance of alt text in images as well. Too many people forget about that step in on page SEO.

  • These 7 tips layout useful information on key elements of SEO. I had a conversation with someone the other day about the importance of back-links and the quality it brings when your place on sites with relevancy. I hope he finds this article.

  • red

    Great tips thank you for putting that together! Now it’s even more important than ever to be adding new content to your site also as Google just updated their algorithms so that fresh content will be considered more relevant in the search results, thanks again!

  • I love this blog as I to am trying to climb the seo ladder and this info helps me along but it’s a a long process

    • Thanks Mark. Hope to hear more from you as you climb it.

  • Sean, good point about images there man, a lot of articles about SEO often ignore the image factor in content readability to win regular visitors.

    • Hey Stan,
      Thanks buddy! And yeah that’s why it’s quite nice to capitalize on your image SEO efforts. I for one, get a considerable amount of traffic from image searches.

  • rajesh loy

    Thanks for the information about keywords, meta tags, image, content, url,…

  • Thanks for the post. I’m a new blogger and know relatively little about SEO. This is a helpful quick list.

  • The alt tag provides further description of the image. Not only does it make your site more 508 compliant, it also makes your image ‘searchable’. Search engines can’t ‘read’ images, but they can read alt tags. When adding info to an alt tag, include keywords to describe the image.

  • Using dash in naming is better than the underscore because it allows all words used in the name to be ranked by search engines.
    For example, if you name your image saina-enters-in-semis.jpg, it will be ranked for Saina, Enters, semis of those words.
    If you were to name it saina_enters_in_semis.jpg, it will only be ranked for “saina enters in semis”

  • terry knight

    Relevant back links according to the niche are the backbone of seo thanks for a great share

  • David

    Sometimes it’s the simple things that people neglect when it comes to SEO. Good reminders on the fundamentals of on-site SEO.