Having a business website allows your audience to access your content and get to know what you have to offer. This increases the traffic to your website, which can help create more leads that can be converted into sales. Conversion can be a challenging process, especially if you do not have the right tools to do so. There are a lot of tools that can help you, but some of these may be too complicated to use. What you need is a user-friendly tool that would help turn your leads into sales.
Much like your link building campaign or the process of your keyword research, CRO should also be on the top list of your priorities. Without the proper enactment of CRO into your SEO, your rate of converting visitors into customers would be mediocre – to say the least. So, this only highlights the importance of CRO for every business or brand that has an online presence.
You read blogs everyday that tell you this and tell you that – and promise you that you’ll get an X% amount of increase in revenue, traffic or conversion. It’s crazy how people apply some of these things and come out disappointed. That’s because not everything works for everyone. There’s only one way to really know if a strategy or a tool or a design change is the right fit for you – test it.