As the common saying goes, content is king on SEO. Being one of the main sources of driving traffic into a website, great content can help you a long way in establishing your online presence and branding. However, there are times that you may have invested your time on writing great content, only to see it barely gaining any traffic.
Google has just celebrated it’s 20th anniversary, which signals another new milestone for one of the world’s largest technology companies. During this milestone event, the company was able to make big and important announcements as well, with announcements like Google Lens being integrated into Google Images, a rebranding of their news feed, and the introduction of activity cards.
Last July, Google has launched the Google Speed update, which adds mobile page loading speed as a ranking factor. Along with a new ranking factor, the July update also emphasized the need to optimize websites for mobile usage, as “slower” websites can lose traffic should the performance remain below par. The new update also caused a ranking fluctuation as a result, which led to some digital marketing professionals to speculate that another update might arrive soon.
Here’s the real simple gist of how Google Panda 4.0 affects your website. You ready? Okay here it is.
Well now that we know that the Google Panda update is no joke in the way it has affected high page rank websites and big brands, we need to be more cautious about how it can affect us. The question we need to ask ourselves now is how this new Panda algorithm will affect our linkbuilding.
As you well know, Google has recently implemented the Panda ‘farmer’ update in their search algorithm. There have been some serious issues with webmasters who have been ‘unjustly’ affected by this change as they claim that they are not content farmers. What should you do if the update has affected your site as a civilian casualty?
Google has recently updated their search engine algorithm with the latest Panda update. They have applied the changes in the US and it has created controversies and havoc in the internet industry. Now the question is, how will this change affect your site’s SEO once it is released all over the world?