Google’s search engine has been at the forefront of the changes made by the company this past 2018, with algorithm updates aiming to optimize search results on both the local and international level. The impact of these algorithm updates has been felt by numerous websites around the world, with some experiencing a surge and drop in rankings in the past few months.
2018 has been a year of big changes and numerous trends in SEO, from the GDPR being put into law, mobile speed becoming a ranking factor, and algorithm updates rolling out almost every other month. This year has truly been big for the world of search, and it looks to become even bigger with the introduction of new ways to do search.
Search engine technology has seen quite the evolution over the past few years, with updates from companies like Google creating better search engines that help users get the best results. This series of updates that Google has done over the past few years not only improves search results but also help accommodate and adopt new technologies such as mobile sites and voice search.