Search Engine Optimization is a practice that has existed for more than a decade. This length of time has allowed webmasters and SEOs to create innovative, unique, and effective strategies to take their websites to the top of the search results. Even though search engine optimization is a relatively straightforward practice, it allows limitless possibilities and immense flexibility in terms of creating and innovating new processes and strategies. This is one of the main reasons why SEO will always be one of the best digital marketing facets anywhere in the world.
However, with these possibilities and flexibility come people that aim to achieve results in a shorter time frame. This is all because SEO is a long-term game – monumental results will only be gained through multiple months or years of effort. This is why people aimed to take advantage of the system, doing unethical practices to gain results faster – in other words, a shortcut. These unethical practices in the industry came to be called Black Hat SEO, which led to the ethical and upright practices to be conversely called White Hat SEO. In this article, we’ll be talking about everything about Black Hat SEO, its history, different black hat strategies, and even a video where SEOs give their opinions on what we should do to Black Hat practitioners. Let’s start.