Tag Archives: black hat

Ultimate Black Hat SEO Guide

Ultimate Black Hat SEO Guide

Search Engine Optimization is a practice that has existed for more than a decade. This length of time has allowed webmasters and SEOs to create innovative, unique, and effective strategies to take their websites to the top of the search results. Even though search engine optimization is a relatively straightforward practice, it allows limitless possibilities and immense flexibility in terms of creating and innovating new processes and strategies. This is one of the main reasons why SEO will always be one of the best digital marketing facets anywhere in the world.

However, with these possibilities and flexibility come people that aim to achieve results in a shorter time frame. This is all because SEO is a long-term game – monumental results will only be gained through multiple months or years of effort. This is why people aimed to take advantage of the system, doing unethical practices to gain results faster – in other words, a shortcut. These unethical practices in the industry came to be called Black Hat SEO, which led to the ethical and upright practices to be conversely called White Hat SEO. In this article, we’ll be talking about everything about Black Hat SEO, its history, different black hat strategies, and even a video where SEOs give their opinions on what we should do to Black Hat practitioners. Let’s start.


How to Use Hidden Text for SEO

Hidden Text SEO

Hidden text is widely known to be a black-hat practice hated by Google simply because it’s spammy and manipulative. It makes use of methods to primarily deceive the crawlers to hopefully make a page rank better. This is a very old technique that was abused a few years back. Since times have changed, Google has multiple algorithms and security checks in place to make sure that websites making use of this spammy tactic get penalized as soon as possible. However, there are fine lines between spammy hidden text and hidden text meant to improve the experience of the users inside your site. The latter being a great practice that could take your SEO to new heights. Let’s talk about that here.


What should we do with the Black Hats?

This is a very interesting (and funny) video that I stumbled upon in Youtube. The question is: “What should we do with the Black Hats?” Should we kick them out? Hate them? Love them? Give them a job?

I personally like Rand Fishkin’s answer. Very profitable. But that’s just me. The 50 different SEO practitioners in this video have very interesting answers.


Why White Hat SEO is the Way to go

White HatDuring some of my talks, before I go up on stage, I would often chat with some of my audiences. And some of them would tell me “so you’re responsible for all the spam in the web!” Big misunderstanding.


How to Define Black Hat SEO?

Black Hat SEO

What is Black Hat SEO? It is a practice that deals with unethical strategies that are geared to increase the ranking of a particular site.  Those who use these kinds of tactics do not follow the search engine guidelines which is why you should avoid this SEO type at all costs.

Search engine Optimization can be done in a variety of ways. It’s flexibility and boundaries are almost limitless. There are two popular ways or methods to do SEO and they are called the ‘White hat’ method and the ‘Black hat’ method. You are either of the two or you’re in between.

I’d like to keep my posts simple and short so that the newbies in this particular profession would easily understand. For this post, I would focus on the black hat method.