Hidden text is widely known to be a black-hat practice hated by Google simply because it’s spammy and manipulative. It makes use of methods to primarily deceive the crawlers to hopefully make a page rank better. This is a very old technique that was abused a few years back. Since times have changed, Google has multiple algorithms and security checks in place to make sure that websites making use of this spammy tactic get penalized as soon as possible. However, there are fine lines between spammy hidden text and hidden text meant to improve the experience of the users inside your site. The latter being a great practice that could take your SEO to new heights. Let’s talk about that here.
This is a very interesting (and funny) video that I stumbled upon in Youtube. The question is: “What should we do with the Black Hats?” Should we kick them out? Hate them? Love them? Give them a job?
I personally like Rand Fishkin’s answer. Very profitable. But that’s just me. The 50 different SEO practitioners in this video have very interesting answers.