Bounce rate is a scary thing for people that don’t know the ins and outs of this particular vanity metric. I consider it as a vanity metric since there are a variety of reasons, both good and bad, that can skew the numbers. However, bounce rate is still a metric that can help diagnose what’s wrong with your pages and even your site. How do visitors interact with your pages? Do they find what you’re looking for? Are they not satisfied with what you’re displaying? All of these can be answered by diving deeper into your bounce rate metrics. So, here’s what you need to know about bounce rate and how do you use it to deepen your understanding of your site.
Modern society has shifted from a computer/desktop focused landscape to a place where the mobile platform dominates a majority of the online industry.
It has only been a year since Google announced that they are moving to a more mobile-focused indexing, and the SEO landscape has never been the same. That announcement only necessitated the incorporation of a responsive web design to an SEO’s mobile website because having a responsive web design affects your SEO through positive user behavior signals.
I’m pretty sure that you’re getting a good number of users pouring in to your website. The real question is, how many people really do read your stuff? How many of your users actually go through your webpages and take time to understand what you’re talking about? How do you track that with Google Analytics?