Tag Archives: branding

How to Choose the Right Domain Name

How to Choose the Right Domain Name

In SEO, all of the important elements must be aligned in order to generate positive results. Factors like finding the right keywords, creating quality content, and optimizing backlinks all help create a successful strategy. However, all of these can crumble down when one element does not meet the standard.

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Optimize Your Instagram Marketing with These Strategies

Optimize Your Instagram Marketing with These Strategies

Despite being one of the “younger” social media sites, Instagram has become one of the most popular platforms. With millions of active users, among them some of the most popular brands and personalities, it has become a viable marketing tool that can become viral with the right strategy.

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Linking The Past: Why Nostalgia Marketing Works

nostalgia-marketing

Building brand trust and authority is always a challenging process that requires great marketing and promotion. With so many choices in the market, customers want to ensure that they picked the right brands. When it comes to promoting a brand, there is a diverse selection of strategies that can help establish an effective and powerful campaign.

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Human DNA

Human Emotional Filter and its Effects on SEO

Human DNA

The web is a place for people. Truth is, the Human Emotional Filter (HEF) plays a big role in SEO. That’s plain, simple fact. SEO has extended to just being a technical, code guru into a job that requires multiple masteries that extend to the field of marketing, copywriting, functionality, and even design. So what’s the human emotional filter and how does it affect SEO?

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The Less Links, the Better – How SEO Hacker Achieved PageRank 5

Less Links

So there’s that recent PageRank update that finally put me through the PageRank 5 barrier. There is no real ‘quantity’ as to when you are going to have that numerical increase in your PageRank score – but I’m pretty sure that my (approximately) 20,000 inbound links is not anywhere quantitatively enough to put me on PageRank 5. So how did it happen?

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How to Develop your Branding through Content Strategy and its Effects on SEO

Branding

Content Strategy is now a rocket taking off to take your website to the moon – it has generated a lot of buzz and news and is the trending topic for SEO sites. We all know that branding is important, especially with the latest launch of Google’s EMD update – which is Google’s way of cleaning up the web from spammy, EMD-dependent money sites. So how does Content Strategy Relate to branding? Better yet, how does branding affect SEO?

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Content Strategy Guide

Content Strategy

Content is becoming a solid, sure-win strategy approach to SEO. Cornerstone content is becoming a vital necessity to attract word of mouth links. Value in content is becoming more and more competitive. Writing style matters in user experience. So how exactly should you structure your content strategy to leverage your site’s SEO?

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Why is Content Strategy Important?

Content Strategy

Content, content, content – aren’t you ever contented? The web today is a place where content is vast, and many, to an almost infinite degree. Even in SEO we argue that content is the way to go – and it is. If you want to keep it clean and strong for the long run.

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Domain Name Ranking Factor is Going Down

Domain Names

Google has been taking some serious steps in order to improve the quality of their search engine results page. They have released the Google Panda Update which has been a major shift in the search arena – now they’re going to do something about the domain name keywords.

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