Having 1st-page rankings for numerous, decent keywords isn’t the end of the line for us SEOs. Attracting the users that see your search listings (improving CTR), providing easy navigation for them to find more valuable, relevant resources inside your website, and cultivating their loyalty to your brand and website. All of these are still challenges that SEOs need to face. But the biggest challenge of them all is converting your hard-earned traffic to paying customers. So, what exactly do you need to ensure a steady flow of conversions?