I have heard of people who have been calling the past few days, the “new normal”. We are in the midst of history. The way that health sectors, technology, and businesses regenerate from this crisis will dictate progress that will come in the coming years. For those who are staying at home, this is the perfect time to learn. Seize this opportunity to know more about the world, study that foreign language you’ve been meaning to learn, and for those who do SEO, take COVID-19 as a case study of how search works as a lifestyle for people.
The Coronavirus global pandemic is still plaguing most parts of the world and it doesn’t look like recovery will happen any time soon. As the virus spreads in the world, the global economy is also negatively affected. Businesses having to close shop or potential customers not coming out of their homes in fear of being infected has made digital the primary way of interacting and satisfying the needs of the customers.
These are hard times for most, but businesses also have the capability to adapt and change their current strategy to reach out to their customers by going digital. As the reliance on digital and search continues to increase amidst difficult times, it’s not long before businesses realize the importance of going digital and having great search presence and that’s where we SEOs do our part.
That being said, how exactly does the Coronavirus pandemic affect the way people search? Let’s find out.