Tag Archives: digital marketing

Winning Google’s Zero Moment Of Truth (ZMOT) With SEO

Google

Before you buy something, what do you do first? More often than not, your answer will be doing a quick search online. This is called Google’s Zero Moment of Truth (ZMOT).

Nowadays, before people go to the store or purchase an item online, they are most likely to go and search about it first. What are the different brands on offer? What are its differences in terms of price points? What can it offer me that competitors can’t? And the most important question — how can it improve my life?

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How Digital Marketers Make SEO and SMM Work Together

Search Engine Optimization (SEO) and Social Media Marketing (SMM) are two of the largest facets of digital marketing today. While some would argue that one is better than the other, combining SEO and SMM can provide excellent results.

Now I know what you may be thinking, a brand’s social media presence does not directly affect rankings on search engines and vice versa, right? 

Studies have shown that there is a correlation between good rankings and having many social media mentions and links. At the same time, you can convert website visitors into social media followers and engage with them more to increase brand loyalty.

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How Digital Marketing Thrives in Remote Work

How Digital Marketing Thrives in Remote Work_Cover Photo

Businesses have suffered a severe repercussion from the economical effects of the pandemic. Amidst the unfortunate climate regarding different industries, one of the businesses that continue to thrive is Digital Marketing and this is primarily because of the flexibility involved in its work processes. A team with solid core values and a clear vision in mind is one to reckon with in terms of productivity and results so this is a fundamental area to pay attention to.

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Identifying Low Quality (and High Quality) Content in 2019

Identifying Low Quality (and High Quality) Content in 2018

Content is one of the most essential elements needed to drive traffic to any type of website. Content comes in many forms, from blogs, infographics, announcements, images, video, and much more. Our team ensures that the websites we handle only have content that is of the best quality, making sure that we help boost traffic, and generate more conversions.

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How Gamification Can Step Up Your Digital Marketing Game

How Gamification Can Step Up Your Digital Marketing Game

Once upon a time, digital media related to gaming was initially thought of as just a niche, a temporary fad that will fade over the years. Fast forward to today, and gaming is now one of the most profitable forms of media worldwide, with millions of dedicated players contributing to the millions earned each passing day.

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What You Need To Know About Facebook’s New Video Updates

 

What You Need To Know About Facebook’s New Video Updates

 

Video content on Social Media has been at an all-time high recently, with platforms like Facebook, Twitter, and Instagram seeing a rise in the amount of video content from their users. This has led to numerous brands promoting their content through the use of video, which has proven to be effective in generating traffic and user interaction.

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Elements of a Viral Social Media Campaign

Elements-of-a-Viral-Social-Media-Campaign

Social media has become the world’s most popular digital platforms over the past few years. With billions of registered users in all platforms combined, this has helped create an interconnected world in which communication, interaction, and promotion has now become much more efficient and accessible.

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Linking The Past: Why Nostalgia Marketing Works

nostalgia-marketing

Building brand trust and authority is always a challenging process that requires great marketing and promotion. With so many choices in the market, customers want to ensure that they picked the right brands. When it comes to promoting a brand, there is a diverse selection of strategies that can help establish an effective and powerful campaign.

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