Long Click determines search success because it is when a user stays on the page for a long time without going back to the search results for another source of information or to modify their keywords. Achieving a long click means that you have satisfied the user query with sufficient and relevant information that they are looking for.
There are very few things written about Dwell Time Metrics (A.K.A. User Activity Metrics) as a ranking factor relative to linkbuilding, on-site SEO, and yes, even microdata. Knowing that Google sneaked in the Phantom 2 update (which became known as the “Quality Update“) to their core algorithm right when they launched the highly-awaited, “Mobile-geddon”, this untold SEO secret has become even more important.
Improving user experience can help you send out brand signals to search engines and tell them that your site deserves higher rankings in SERPs. The more time your users spend in consuming your content (blog post, infographics, videos, etc…), the better dwell time metrics your site will garner, sending positive signals for your site’s SEO.