Ever since Facebook came into the fold during the 2000s, social media sites have become the most widely used internet platforms across the world. Boasting a user base of billions, this is also one of the best places for digital marketers to promote their brands.
There’s been a lot of buzz lately about Facebook starting to develop their own search engine that reaches outside of the Facebook website. Their method: Through likes and shares.
As we all know, Facebook is fast catching up with it’s head-to-head traffic rank with Google as the world’s most visited website. And if you’re a frequent user of Facebook like me, I’m sure you’ve already noticed that Facebook has continually improved their search features.
It’s a no-brainer that Facebook will jump in the search game sooner or later. They are slowly redefining the web as we know it. They already have their own set of loyal users (around 120 million of us) who log in every day! And as we all know, all search engines are codes. And SEO practitioners better start giving time studying Facebook’s SEO if they want to be ahead of the game.