Last month, there was a change in the amount of featured snippets and knowledge panels being shown in Google’s search pages. During a short period in early November 2017, the number of featured snippets went down, while the number of knowledge panels went up. This was seen as a move by Google to test and adjust their search metrics, which is something that they do on a regular basis.
The competition for Google’s rank zero has become harder than ever. Google AMP can now attain rank zero and have a featured snippet in the mobile search results. However, Google still maintains their earlier statement that AMP is not being considered as a major ranking factor for websites.
Normal SEO practitioners will start their projects with keyword research which is basically them looking for targeted keywords that fit their niche. Afterward, they will try to get ranked for their target keyword. Sound familiar right? Because this is what EVERYONE is already doing. Let me tell you a little-known secret: I bet you didn’t know that you can also rank for multiple keywords right?