SEO professionals have long been using the best tools available to assist them in crafting successful and effective strategies for different kinds of websites. In fact, it’s pretty hard to imagine a world where these tools do not exist at all. Doing SEO without tools can feel like baking and mixing pastries only with your hands, very taxing.
After 18 years in service, Google will be retiring the popular Google Adwords, and launch a rebranded service called Google Ads within the year. Along with Adwords, DoubleClick will also be rebranded into Google Marketing Platform for advertiser products and Google Analytics 360 Suite, and Google Ad Manager for publishers and DoubleClick Ad Exchange.