Running a Google Ads campaign can definitely help your business in improving its presence online. Whether it’s a simple Text Ad or a Display Ad, businesses can do well to promote themselves on Google. However, there are situations that are uncalled-for when running campaigns. Disapproved ads can hinder your plans for your promotions and ultimately take you off track if you don’t know how to handle it.
No one is innocent from using clickbait copy, even top digital marketers sometimes use sensational anecdotes in their content. This is a problem because if you built your strategy on this lazy technique, then it will bite you in the ass before you know it. That time has come now. Google made an announcement last week in which they introduced a new Clickbait Ads policy which aptly addresses the Misrepresentation sections of their Ad policies.
Starting out to advertise on Google is not easy. When you have finally decided on the course that you are going to take with your Search Engine Marketing (SEM), you have to take it upon yourself to maximize the space that Google has given you. This is also a cost-effective way to advertise because you can make sure that your budget will not burn without cause.
Google’s search engine has been at the forefront of the changes made by the company this past 2018, with algorithm updates aiming to optimize search results on both the local and international level. The impact of these algorithm updates has been felt by numerous websites around the world, with some experiencing a surge and drop in rankings in the past few months.
After 18 years in service, Google will be retiring the popular Google Adwords, and launch a rebranded service called Google Ads within the year. Along with Adwords, DoubleClick will also be rebranded into Google Marketing Platform for advertiser products and Google Analytics 360 Suite, and Google Ad Manager for publishers and DoubleClick Ad Exchange.