Google has started its close beta phase for a new feature in Google SearchConsole – Insights. GSC Insights is Google’s way of helping content creators and publishers have a more in-depth understanding of their content’s performance in search and how it is discovered by audiences. So, what exactly does this new feature entail for publishers and content creators?
Innovation. That’s what Google constantly strives for with the different software, products, and services they offer. Google’s knowledge graph is just one of the innovations that made a user’s search experience better and faster. Released back in 2012, the Knowledge Panel is a tool that enables users to quickly view facts about specific people, objects, places, recipes, movies, and many more.
Since its release, the knowledge graph is one of the most defining facets of a user’s search experience since they’re not anymore limited to just viewing the 10 blue links in the search results. Google’s knowledge graph is a powerful and massively interesting tool but what exactly is the Knowledge Graph and how can we, as SEOs, use this to hit our goals?