Google recently released an update that makes it easier for users to find more information on the events, places, objects, etc. displayed on Google Images. We could understand this as their way of improving search, particularly image search, to produce a better and more effective environment for the users. We, webmasters and SEOs, can also understand this as a new avenue for us to gain traffic for our website. However, we first need to have an understanding of how this new image search update works. Here’s what we know so far:
Innovation. That’s what Google constantly strives for with the different software, products, and services they offer. Google’s knowledge graph is just one of the innovations that made a user’s search experience better and faster. Released back in 2012, the Knowledge Panel is a tool that enables users to quickly view facts about specific people, objects, places, recipes, movies, and many more.
Since its release, the knowledge graph is one of the most defining facets of a user’s search experience since they’re not anymore limited to just viewing the 10 blue links in the search results. Google’s knowledge graph is a powerful and massively interesting tool but what exactly is the Knowledge Graph and how can we, as SEOs, use this to hit our goals?