Page loading speed has become a very important ranking metric. Each second becomes more crucial, as data shows that every additional second means a lesser chance of someone taking a look at what your website has to offer.
Google is a search engine that always finds ways to innovate and optimize their services to improve the overall user experience and provide the best search results. This 2018, we have already seen numerous updates, from Google Images removing the ‘View Image’ option to Google launching an algorithm update last March that caused a fluctuation in rankings.
With the Google Speed update being rolled out this July, another update sees websites that have not made the switch to HTTPS labeled as “not secure” on Google Chrome browsers. With the latest version of the Chrome browser launching in the same month, this makes switching one of the most urgent tasks that a lot of website owners face.
We’re halfway through 2018, and SEO has already made bold steps into shaping the future of the industry. From new algorithm updates, new services, along with new data regulation policies, SEO is truly becoming bigger than it ever was before.
SEO in 2018 is another year where big changes are happening, as Google aims to roll out numerous updates that would aim to improve the user experience, especially for mobile websites. When it comes to the mobile experience, this has been seen by Google as the future platform in which search would thrive more.
As we have mentioned before, Google is one of the providers of some of best software that can help your website when it comes to SEO. From analysis tools such as Page Analytics, to tools that help you with content management like Google Trends. These tools have helped us bring in more efficient results that enable websites to perform better.
Website audit and review tools are some of the most valuable SEO tools available, as they give regular users and SEO professionals alike with detailed reports with regards to website performance. These tools provide accurate statistics with regards to important elements such as traffic, the amount of links, mobile friendliness, and much more.