Google’s search tools are not only some of the most reliable SEO tools around, but they are also free to use, allowing users to be able to monitor traffic, conduct keyword research, and manage their business’s online presence without having to pay for a fee to access premium features.
Search has been evolving over the past few years, with numerous updates and new applications that helped enhance the experience and provide users with the best results. 2018 is another year of many changes, with Google shifting its focus to mobile and voice search and testing out new AI technology in the form of Google Duplex.
Search engine technology has seen quite the evolution over the past few years, with updates from companies like Google creating better search engines that help users get the best results. This series of updates that Google has done over the past few years not only improves search results but also help accommodate and adopt new technologies such as mobile sites and voice search.
Google has updated their review feature on Google My Business once more. This time, the update now prevents former employees from posting negative reviews about the companies that once employed them. The reason for this change is because of the new guidelines, which sees these kinds of reviews as conflict of interest.
Local SEO is a highly competitive field that has numerous businesses that aim to get on top of the rankings. With the improvement on Google’s local SEO analytics and metrics, the objective of finding the right local SEO strategies would ensure that you have the edge over your competitors.
A lot of businesses today are now seeing the value of SEO and how it improves their visibility on the internet. This allows them to get leads that would be interested in their products and services, some of which would be converted into sales. A business with a solid SEO and linkbuilding strategy greatly benefits from this system.