If Google Places has been your de-facto method of driving online customers to your brick-and-mortar business, big changes are on the way. Google is importing Google Places into Google + Local, and this means big changes for businesses and consumers who use the internet to find local establishments. This post is all about Google Plus Local Optimization.
Google Plus is growing at a high rate. Since its implementation in June, initially on an invite-only basis, it has collected 50 million users; this is a 16th of Facebook’s users. On November 7th, Google Plus began allowing businesses to host profiles (i.e. pages), whereas before, it was only individual user profiles. Google Plus is another means, like Facebook and Twitter, for businesses to get the word out about their brand, products, and services; Google Plus’ new business pages means a lot to the world of search engine optimization.
As we all well know, Google Plus has now been launched albeit in testing phase. Even so, the search giant has now taken up arms against the social network threat which is Facebook. Now that social signals are a powerful means to enhance your SEO campaigns, the question is, how can Google Plus affect SEO?
To all you coffee junkies out there, you’re gonna love Google’s new search engine. Well you’re gonna love it’s name at least. Google Caffeine has been long awaited by SEO practitioners around the world because of the enormous impact it has on modern Web 2.0 search.
It’s not just another engine. It’s The only engine that functions as it does – getting the best, freshest content out on it’s SERPs as you type. It’s main difference, as Google explained in their blog, is with the layer system. Caffeine provides 50 percent fresher information as results for web searches than their last index. According to Google, it is also the largest collection of web content that they have offered thus far.
Google now has a personalized search feature in their search engine. It’s kind of like a bot that can tell Google’s search engine what kind of stuff you’re looking for. Different keywords have different results and you’re if you’re looking for only one type of result, it would be tasking to go through all of the irrelevant search results.