Tag Archives: google tag manager

How to Track PDF Downloads using Google Tag Manager

how to track pdf downloads using google tag manager

PDF downloads are one of the most common conversion methods for websites. Some samples would be businesses allowing users to download their company brochures or product catalogs and education websites that have educational materials for download.

You may be able to track the total number of downloads a PDF file gets by using a plugin but it doesn’t really tell you anything. Any piece of data is important if you want more people to download your PDF files from your website. Luckily, Google Tag Manager makes it easierĀ for webmasters to track PDF downloads across their websites and collect data using Google Analytics.


How to Track Outbound Link Clicks with Google Tag Manager

Users come and go and knowing where they exit can be just as important as where they went in. Knowing what links users click brings valuable data on user behavior on your website. This will give you, as a webmaster, ideas on ideal locations to place links and anchor texts that will draw them to click. This can be helpful especially if you participate in affiliate programs or you want users to land on your social media pages and other specific websites.