It’s been a longstanding debate in the community whether HTML header tags or h1, h2, h3, etc, still retain their importance as ranking factors up to this day and age. Some SEOs say that HTML header tags are not important – it’s fine if they do not contain the keyword your body of content wants to rank for. Meanwhile, other SEOs say the opposite that the header tags – h1, at the very least – should contain the keyword you want to rank for.
In a recent Webmasters hangout, a webmaster posed this exact question to John Mueller. Did his answer shed light on the best practices for HTML header tags? Let’s find out.