Google announced the Page Experience Update last May of this year. It was pre-announced which means the actual update won’t be rolling out until 2021 and no specific date was given on the announcement. But they did mention that they will provide at least a six-month notice before they fully roll out the Page Experience update. The announcement stated that Page Experience will be a new ranking factor for 2021 that combines multiple minor ranking factors into a major, bigger one. So, here’s what you need to know about the Page Experience update:
There have been plenty of Google updates but you may think, “Why can’t SEOs shut up about this one?”. The May 2020 Core Update has been rolled out in a time when digital has become colossal in the lives of people with many e-commerce sites and social media marketplaces seeing a surge in business from this avenue. With that, competition is more vicious than ever as many digital marketers clamor to find ways to achieve that top spot.
Before the May 2020 Broad Core Update was released, there have been talks about it among the SEO community. “Surely Google would not release an update during this time,” but lo and behold they have announced it on the 5th of May that left some of us dumbfounded on the results that they have received. The announcement has kept us on our toes as most updates go, they usually roll out during the first or second week of implementation.
With this in mind, I have constantly monitored my sites and my clients as well to see if any of them came out strong or if they have been hurt by the update.
Featured Snippets, also known as rank zero, is one of the coveted spots in the search engine results pages. It allows your content to directly reach the users even without them clicking on your URL listing. Of course, featured snippets have been controversial to the zero-click issue with Google, but it’s undeniable that they pose a sense of usefulness for the users. However, Google recently updated the way they display a featured snippet’s URL listing. Is it good or bad?
Google releases numerous algorithm updates every year, but with the trend they’re setting, only the big updates warrant an announcement from them. The most recent example is their announcement of the June 2019 Broad Core algorithm update. They’re now releasing a new core update which could result to either good or bad results for us SEOs.
Testimonials and reviews are important for businesses. This is especially true in the online market since users can’t have physical interactions with the products or services they’re intending to buy or pay for. Which is why most of us rely on the reviews and testimonials of the people who had physical experience with the product and we let these reviews affect our decision to proceed with the purchase. This is where the review rich results play an integral part. But with the recent update that Google made, we, as SEOs and webmasters, need to adapt immediately.
A few weeks has passed since Google rolled out their latest broad core algorithm update. Articles have circulated that highlighted the ones that experienced massive wins and other sites that experienced the opposite. The prevailing factor that I see whenever Google rolls out broad core algorithm updates are questions such as “how do I fix it” or “what did I do wrong?” or “I didn’t do anything but my site traffic improved, why is that?”. There’s a variety of answers given to them, but they don’t seem to get the whole purpose of a broad core algorithm update. But before we delve into recovering if you were hit by the broad core update, what exactly is a broad core update?
Last July, Google has launched the Google Speed update, which adds mobile page loading speed as a ranking factor. Along with a new ranking factor, the July update also emphasized the need to optimize websites for mobile usage, as “slower” websites can lose traffic should the performance remain below par. The new update also caused a ranking fluctuation as a result, which led to some digital marketing professionals to speculate that another update might arrive soon.
It is no secret that Google updates its search and ranking algorithms every now and then without informing users firsthand. Some of these updates and changes can come off as minor and will not affect rankings drastically. However, those that do tend to shake things up to varying levels that can cause a good amount of concern.
Google Images has seen some significant updates over the past few months, with the most recent update removing the “View Image” button and Image Search function. This update has divided users of Google’s service, as it made searching and downloading images a slightly longer process than before.