Google has always been the longstanding search engine used by the majority of people around the world to find information. This necessitates Google to provide the most reliable, relevant, and accurate information to all searchers around the globe. Historically, Google used algorithm changes and updates to their language processing models to better understand web content to serve the best kind of information to the users, but Google recently published a blog post compiling all the updates and changes they made to their Search algorithms the past years. This gives us an inside look on how exactly Google chooses which information to display in their search results. Let’s find out.
Last January, Google made it possible for users to see clothes, shoes, and other products all at once along with the specific brands and retailers. This made it possible for retailers to display the products and brands they carried directly in the user’s search results. All webmasters and SEOs had to do to have their products visible in the search results is by using schema markups or by directly submitting the products in Google Merchant Center.
However, Google also stated that they may include products/content related to retail that were crawled, even though it wasn’t marked up using schema or submitted to Google Merchant Center. This meant that we didn’t have that great of a control over which products and corresponding information are displayed in the search results – until now.
Google has started its close beta phase for a new feature in Google SearchConsole – Insights. GSC Insights is Google’s way of helping content creators and publishers have a more in-depth understanding of their content’s performance in search and how it is discovered by audiences. So, what exactly does this new feature entail for publishers and content creators?
The rise of online shopping has paved the way for businesses to start e-commerce website which catered to a more immense market that’s not limited to the area where their business is located in. From clothing to home accessories and furnishings, the usefulness of online shopping can never be understated but it can also overwhelm most consumers with the multitude available in the online market. This is where Google comes in.
Innovation. That’s what Google constantly strives for with the different software, products, and services they offer. Google’s knowledge graph is just one of the innovations that made a user’s search experience better and faster. Released back in 2012, the Knowledge Panel is a tool that enables users to quickly view facts about specific people, objects, places, recipes, movies, and many more.
Since its release, the knowledge graph is one of the most defining facets of a user’s search experience since they’re not anymore limited to just viewing the 10 blue links in the search results. Google’s knowledge graph is a powerful and massively interesting tool but what exactly is the Knowledge Graph and how can we, as SEOs, use this to hit our goals?
In the world of search, Google is at the forefront of delivering results in the form of fresh content for people seeking answers. With thousands and even millions of search results, you may think that each question in the world can be supplied with the answer to satisfy it. Enter, Google Question Hub.
A beta tool that would prove to be useful for information seekers and content creators in the digital sphere. According to its self-definition, it is “a tool that can enable creators or bloggers to generate richer content by leveraging unanswered questions.”
Since you now know how to SEO new websites, the proceeding problem you’re going to face is to wait until Google indexes your new website and consequently displays it in their search results. Google has these processes that enable them to find, crawl, index, and display relevant pages to the users for specific queries. That involves a lot of effort, hardware, and ingenuity since it’s not an understatement when I say that there are billions of websites in the 2019 world wide web. So the challenge for us SEOs and webmasters is to fasten Google’s process of finding our site, crawling and indexing it, and displaying it to the right users.
Site traffic being a ranking factor is what most SEO beginners and some intermediate SEOs believe to be true. I can’t blame them since I even believed it when I was just starting in SEO. But what’s the truth? Does site traffic not affect our site’s rankings as Google says? Or is there something deeper at play? Let’s find out.
2011 was the year that Google rolled out the famous Panda update where they rewarded high-quality sites and reduce the presence of low-quality websites in their search results pages. This led to a massive change in the best practices of the SEO industry. Webmasters and SEOs around the world immediately changed their content strategy to cater to the Panda update since Google started penalizing websites that had thin content or any other content that was not useful to the users. Before we get into the current state of having thin content this year, let’s talk about thin content in general.
Recent core updates, both small and large, have made SEOs clamor for a solution or a fix to the negative effects of the update to their websites. Different theories and hypotheses have been rampant in the SEO industry on how to properly “fix” a website that has been hit by the core updates. This led to Google repeatedly stating that there are no fixes to websites that have been hit by the core updates. But recently, they gave advice on how your site can recover from the core update. Let’s find out.